These days, e-mail is probably the most
important communication tool for businesses. I'd even
hazard a guess that in most industries, business
professionals either thrive--or barely survive--based on
their ability to interact via e-mail. And while it's
easy to get overwhelmed by your in-box, there are some
easy strategies you can implement to keep it all under
control. These seven tips will help you better manage
your e-mail use:
Get Rid of Consumer E-Mail Solutions
Using one of the free e-mail services, such as
Hotmail, Yahoo or MSN, is OK for e-mails to friends and
family. For serious business use, however, it's best to
use a professional e-mail program hosted by an e-mail
provider, your ISP or on a
server in your business. Consumer e-mail services
don't have the advanced features that more robust and
“professional” e-mail programs have. And if you don't
have your own domain name, you should--it's much more
professional.
Learn How to Really Use Your E-Mail Program
I recently switched from Mozilla Thunderbird to
Microsoft Outlook. Although I'm a technology expert, I
definitely needed training in Outlook to maximize my use
of this valuable tool. Once I was through, I knew a lot
more about the program and understood just how to use it
to my benefit.
Whether you use Outlook, Eudora, Thunderbird,
Pegasus, Netscape e-mail or some other e-mail program
having a few hours of training in its use will only
help. Probably the best way to get the training you need
is to visit the manufacturer's website and search for
tutorials for the program you're using. If you're unable
to find something there, a simple Google search should
turn up a tutorial for the program you're using.
Keep Your In-Box Manageable
If you use your in-box to store all your e-mail
messages, you’ll find that after a short amount of time,
especially if you get a lot of e-mail, your in-box will
be one big mess, with everything from spam and jokes to
business contracts and more. Instead of letting it all
just sit there, quickly act on incoming messages so your
in-box only holds a minimal amount of e-mail at any
given time. I know people who have hundreds and even
thousands of messages in their in-box, which is
inefficient, to say the least.
Maximize the Use of Folders
Imagine what would happen if you kept all your
client information in the same file folder--you'd never
be able to find the information you were looking for.
E-mail messages work the same way. In order to keep
things organized, it's critical to set up folders to
archive your messages. You might organize e-mail along
projects, clients, business processes, persons or other
variables that reflect how you operate on a daily basis.
For instance, if you handle all your company's marketing
tasks, you might setup e-mail folders for each project,
and sub-folders for each mode of advertising. You might
also create a folder for each type of outsourcing you
do, such as printing, design, website design and so on.
Automate Your E-Mail With Filters
Technology should work for you, and e-mail is no
exception. If you frequently receive e-mail with a lot
of the same subject lines or from the same people, you
can set up your e-mail program to automatically route
these messages to an appropriate folder or auto-reply to
certain messages. For instance, if your friend Sally
only sends you jokes, why not route all her e-mails to a
“Joke” folder for review later on. Or if you frequently
get e-mails asking for directions to your company, set
up an auto-reply that will automatically attach a map,
link to an online mapping system, and supply basic train
and taxi information.
Be Secure
No advice on e-mail management would be complete
without stressing the importance of secure e-mail use.
Be careful of attachments, embedded
graphics and links leading to phishing websites as
you e-mail. If you get an e-mail saying "Your PayPal
account needs to be verified" or there's a problem with
your mortgage, don’t just click on the e-mail link
provided. Go directly to PayPal’s website or that of
your financial institution, and log on that way. Or call
them directly to find out whether there is indeed a
problem.
Back Up Your E-Mail
A critical part of a
secure e-mail experience is ensuring that when your
computer program crashes, you have an e-mail backup you
can turn to for help. Imagine losing a month's worth of
new customer information that's stored in your e-mail.
Back up the e-mail on your computer, and if you host
your own e-mail, be sure you back up your e-mail server
as well.