Give
yourself a lift
IF YOU'RE LOOKING to lift the
response of your next fundraising
appeal, why not try including a lift
note? (The lift note is
distinguished from other package
inserts by its use of a salutation
and signature — just like your main
letter.)
Foundations Funding – If
The Slipper Fits
The money can be found if the
fit is right! That's the message that came out of a session called 'Meet the
Grantmakers' at the International Philanthropy Australia Conference.
Read on ...
Writing a Funding Proposal - Toolkit
· This CIVICUS toolkit is a comprehensive guide to writing funding proposals,
from researching potential funders to writing the document and following-up on
its progress.
http://www.communitybuilders.nsw.gov.au/
finding_funds/submissions/ptkt.html
Non-profit Guides - Writing Funding Proposals
This collection of free, web-based tools aims to guide not-for-profit
organisations through the proposal writing process, from inquiry letters to full
proposals.
http://www.communitybuilders.nsw.gov.au/
finding_funds/submissions/wfprop.html
Steve Hitchcock discusses the role of the newsletter in
your organization's fundraising:
"Publishing a newsletter at least four times a year
is essential if your organization is serious about raising money through the
mail. Even with web pages and on-line newsletters, almost all of those who send
contributions to nonprofit groups prefer -- desire -- to receive a paper
newsletter in the mail. Your newsletter doesn't have to be fancy. In fact, your
donors will appreciate a simple, easy-to-read publication. The advantage of a
four-page newsletter (or eight-pages with lots of photos) is that your donors
will read it right away. Anything more substantial and they'll set it aside to
read later. And you know what happens then."
Read
the whole article
ANALYTICALS
DON'T RULE
(But They Do Ask Questions)
ANALYTICALS:
GOOD TO THE LAST OBJECTION
Two
questions.
Question
#1: When was the last time you sat down and listed all the things that people
suspect or misunderstand about your organization?
Question
#2: Do you depend on statistics to make your case? Maybe you're keen to send out
an annual appeal letter lavishly buttered with service stats? "Our
dedicated staff of eight plus our 27 volunteers delivered 1,892 evening meals to
1,230 addresses in six counties, seven days a week, 52 weeks a year." The
McDonald's approach: 22 trillion served.
Read
the whole article
Raising the Bar: The Role of 'Social Information' in Charitable Giving
Suppose you work at
an organization -- like a public radio station or public library -- that
is about to launch a fund-raising drive to help cover operating
expenses. How would you structure that drive? Are there ways to increase
the amount of money that individual donors commit? Wharton operations
and information management professor Rachel Croson and a co-author set
out to answer this question by examining the influence of social
information on contribution behavior. Their goal was to find out whether
donors to a public radio station will give more money if they are told
the amount of another donor's contribution. The researchers present
their findings in a paper entitled, "Field Experiments in Charitable
Contributions: The Impact of Social Influence on the Voluntary Provision
of Public Goods."
|
Bronwyn
Ritchie's
