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Public Speaking - Your Turn to Speak at Your Networking
Leads Group and Coming Up with Fresh Ideas
Public speaking at a leads group can be challenging for
many. After you've told the group about what you do in
your business, what else can you say?
Every Thursday morning I attend a non-fee based local
leads organization. Each week we follow the same format:
introducing ourselves with a 30-second speech, passing
leads to each other, and then listening to 2-3 members
of the group speak about their business for about 10-15
minutes each.
This similar format plays out every morning and noon of
the work week in restaurants and coffee houses all over
the US, UK, and Europe. Local, national, and
international groups such as local chambers of commerce,
BNI, Le Tip, and the like are filled with business
people who want to establish relationships with others
for networking.
Invariably at the meeting I attend each week, at least
one of the speakers will say something like this, "I had
no idea what to talk to you about. You've already heard
everything about what I do." While it's true many of us
have been attending the group for a year or longer,
there are some new faces, so not EVERYONE has heard it
all. And wait-- really? We've heard it ALL? Everything?
That's not possible. But what to talk about?
If you find yourself stuck for fresh topics, here are a
few tips to help you figure out what to talk about at
your next leads meeting.
1. Trends:
Every business and industry has current trends. Choose
one from your industry and discuss it in terms of what
could be helpful to your audience and how you help your
clients navigate their way in dealing with that trend.
2. FAQs:
Every business gets asked the same questions over and
over again. Discuss some of the most frequently asked
questions you get and your answers to those questions.
Choose questions so the answers will spotlight your
expertise.
3. In the News:
Has there been a recent story in the news about your
industry? Explain what's happening now and offer your
expert interpretation of the story. Local, national, or
international news can be found easily on the Internet.
4. Share Your Personal Story:
People will do business with those they know, like and
trust. So share a bit about who you are and how to came
to be in the career you're now in. Be sure to highlight
your accomplishments along the way.
5. Popular Culture:
Look no further than Hollywood to find inspiration. Talk
about a plot from a TV program, a movie, or a real-life
drama ripped from the pages of People Magazine.
For example, parenting coaches can talk about Brittney
Spears and how a judge recently ordered mandatory
parenting coaching.
Keep in mind your job when speaking at a leads group is
to show the audience your credibility so the members of
your group will feel confident in referring you, your
product or service to their family, friends, and
business contacts.
Author: Felicia Slattery
I invite you to discover how you can get more business
by communicating your credibility. I offer a free
e-course at:
http://www.communicationtransformation.com/creating-credibility-ecourse.html
where you'll get a solid action plan to help you see the
results you want: more cash flow!
For longer speeches, you may want to prepare what I call
a Signature Speech to market your business. I can show
you how I get 90-100% conversion rates every time I
speak in person. With my new Signature Speech Home Study
Program, you'll get everything you need delivered in a
simple step-by-step proven formula, all delivered
digitally to your computer. Learn more at:
http://www.CashInOnSpeaking.com
Feel nervous to speak? You can get over it with a
5-minute guided visualization meditation mp3 audio:
http://www.communicationtransformation.com/visualization-meditation.html
Felicia J. Slattery, M.A., M.Ad.Ed., is a Communication
Consultant, Speaker & Coach with more than a decade
teaching others effective communication skills.
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Selling Back-of-the-Room
Without Being Thrown Off the Platform - recording of the
teleseminar with
Michael Soon Lee, MBA, CSP
Do you have products that just sit in your garage?
You’re reticent to promote them without seeming smarmy.
But you know they would be really useful to audience
members, it’s okay with the client, and you want to
introduce them. You want help now on how to do this in a
way that feels comfortable and is effective.
Get the CD or download the MP3 recording
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