If you love proven money-making strategies -- then wow! You'll love this book, it's called, "The Power of the Vote."It's written by Douglas Schoen, and it's especially empowering in an area that is so important, but often so misunderstood --- Politics!

If you say, "Politics aren't for me," then you're in for a surprise…

Business people and entrepreneurs should not ignore politics, because there is one element of politics that is absolutely ESSENTIAL to success...and that is Polling. There is "money-making power" in the ability to listen to your customers, because THEY ARE YOUR VOTERS. Finding out what they want and then giving it to them is like magic.

The techniques and tactics of political polling are relevant in almost every industry. Behind the carefully crafted speeches and professionally edited commercials, is a political campaign strategist who above all knows what it takes to win the hearts and minds of voters.

In the last few decades, technology has brought about a huge shift in the tools available to such strategists, transforming their jobs and increasing their effectiveness. Few people understand this better than Douglas E. Schoen, political strategist, and author of "The Power of the Vote."

. As he explains it, "Instead of simply setting strategy at the beginning of a campaign, polls [can] now be used to evaluate tactics and determining the campaign's message and strategy on a day-by-day basis."

Before you can get useful data, you have to ask good questions. This means that first of all, your questions must be understandable for people, even if they don't have much education. Next, you need to ask questions that will test your marketing messages. And last, you have to give people real choices. Schoen says, "If you just ask people whether they like famine and poverty, of course people are going to say they don't. On the other hand, are they willing to pay higher taxes for programs that will help the poor?"

Doug Schoen tells how polling helped AOL circumvent a customer relations disaster and achieve previously unparalleled success by advising founder Steve Case to capitalize on his personal appeal, publicly acknowledge AOL's shortcomings, and present a new plan to upgrade the quality of their network. Polling also helped craft one of the most effective marketing campaigns in American corporate history for the launch of Eli Lilly's anti-depression drug Prozac.

This book is the ONLY book available today to help you understand the power of polling from person recognized as being the father of modern polling.

. http://www.thepowerofthevote.com/?afid=2118