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InfoGuru Marketing Manual

Want to be a better marketer and attract more clients? This manual gives you all the information, tools and resources you need.

Developed exclusively for Independent Professionals, it focuses on the principles and practices proven to work for marketing professional services. Includes manual, audio tutorials, a Support Forum and many other valuable reports and bonuses.

 

Secrets for Generating Maximum Attention-Getting Power in Your Ads

1. Size matters.

The purpose of a headline or subhead is to seize the reader's attention. Larger and bolder heads generally seize attention better than smaller, lighter ones.

2. Dazzle 'em with color.

The judicious use of color can add big impact to your headlines and other attention-getting copy. Entire libraries of books have been written on color psychology. In a nutshell, most say that cold colors - blues and pastels, for example - tend to relax us. Hotter colors - highly saturated oranges, reds, and earth tones - warm us up.

3. Look him in the eye.

Since we were kids, we've been taught to look at people who are talking to us. And we've been taught that people who do not look us in the eye are not to be trusted. Including a photo of a person talking to your reader - and putting the headline in that person's voice - is a powerful way to seize a prospect's attention.

4. Less is more.

Too many graphic devices will only serve to confuse the eye. When everything is emphasized, nothing stands out. Create a focal point - the main headline - and drive the reader's eye to it.

- Clayton Makepeace

[ Clayton Makepeace offers help in reaping maximum profits through the Internet, direct mail, and print advertising every week in his e-zine The Total Package. Learn 177 of his surprising secrets that have doubled his clients' profits in a year and quadrupled them in 36 months in his newly published e-book "Double Your Profits in 12 Months or Less!"

 

 

 

 

The Web Site Toolkit

This comprehensive program gives you everything you need to build a high quality professional service business web site.

The Web Site Toolkit is divided into sections that correspond to each section of a web site. Included in each section is an audio tutorial that you can listen to online (mp3 and Real Audio), a written manual as a pdf and links to web site samples. In addition, there are links to resources such as editors, writers, web designers and useful web and Internet tools.

 

 

 

 

 

 

 

Great Ideas on Attracting More Clients

 Action Plan Marketing.

If you're a small business owner or a self-employed professional, this site contains a huge number of resources to help you be a better marketer. There are articles, a free ezine and many marketing tools.

You can check it out here.

The Action Plan Toolkit

This program is for anyone who needs support in putting their marketing into action.

Includes five powerful Modules for focusing, brainstorming, planning and implementing your marketing. Includes audio tutorial, online manual and links to resources to help you move into action. Get this after you get the InfoGuru Manual.

 

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