Archie – sole comic book survivor

The only comic book character that can still be found in every supermarket in the country, where he merits prominent point-of-purchase placement alongside US Weekly and Fabulous Fruitini Orbit gum? A skinny teenaged redhead in a sweater vest.

The question: what is it about Archie Andrews that has allowed him to bravely weather a sales environment harsh enough to send the X-Men fleeing for cover?