Bureau basics and beyond
Having as many people as possible market you makes good business sense.
Or does it?
How can you convince a speakers bureau to represent you? And what, exactly, does “represent” really mean? Will the bureau send a steady stream of business to you — or will it be an irregular trickle? Bureaus are inundated with speakers wanting to be booked, so how can you cultivate a positive relationship? And how do you know which bureaus are ethical, credible, and won’t leave you with unpaid travel expenses?
You will learn:
- how to get a bureau to represent you
- what it means to have a bureau represent you
- what you need to have before contacting a bureau
- how to find and choose bureaus to approach
- how to learn how they want to be contacted
- why you should not balk at paying a materials review fee
- the best ways to develop a relationship without being a pest
- the difference between net fees vs. gross fees and the importance of fee consistency
- realistic expectations of a bureau’s frequency of booking you.
