How to Give a Great Talk

One of the ways you can market your product or service is through public speaking.

For instance, you'll often see financial seminars advertised in your local newspaper. The ads invite you to come for a lunch or evening seminar ... typically just an hour or two ... on a topic like estate planning, retirement planning, or mutual fund investing.
The seminar, sponsored by a local brokerage, financial planner, or other financial services firm, is free.
So how do they make money? By converting some of the attendees into paid clients for whom they manage money, prepare estate plans, or provide other financial services.
This "give a free talk" strategy can work in many fields and venues.