Your Ad in the Pages of 'A Christmas Carol,' or Any Other Novel
An Idea That Even Scrooge Would Like: DailyLit's Sponsorship Model
NEW YORK (AdAge.com) -- Book serialization has come into vogue again, 170 years after Charles Dickens popularized it with "The Pickwick Papers" and "Oliver Twist." Funny enough, it's the 19th-century author who is championing the form in 2008: His "A Christmas Carol" is one of more than 1,000 titles available through DailyLit, a digital serial book publisher that shares books with nearly 150,000 subscribers in short, customized installments via email and RSS feed. And now it's opening its virtual pages to advertisers.