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Issue Number 58
"There are two things that are more difficult than
making an after-dinner speech: climbing a wall which is
leaning toward you and kissing a girl who is leaning
away from you."
— Winston Churchill
Greetings from
Pivotal Public Speaking
http://www.consultpivotal.com/public_speaking.htm
Resources for your confident, effective speaking.
Main Article
Public speaking – Keep your audience’s attention with
these 4 basic techniques
We all
have short attention spans. This is exacerbated in
these days of communication delivered in truncated,
rapid-fire bytes. So when you are designing your
presentation you need to factor in frequent ways
to keep your audience’s attention. To keep your
audience focused on you and your message right through
your next presentation, try these four basic techniques.
Change
your delivery style.
Introduce a new visual. Challenge with an activity
for audience involvement. Tell a story.
Whatever techniques you use, introduce them often and
vary them. Each will have its own impact, but make
sure that impact supports your chosen image and message.
Another way to break up a presentation this way and to
keep attention, while reinforcing your message is to
consider learning styles. People will
(usually) happily sit through a presentation that does
not fit their learning style but they will have a sense
of disconnection. They may understand your message,
recognise the quality of your presentation and absorb
your image, but the communication will be incomplete and
the audience members will feel disconnected. If
you can communicate using their personal learning style
the impact will be far, far greater. There is a
myriad of books and websites for you, on learning
styles. Basically, you can work with three –
visual, auditory and kinesthetic. Delivering your
message verbally will work for the auditory learners,
but you will reinforce it even further if you can get
them to talk as well – to hear themselves and others
repeat and supplement the ideas. Create as many
visuals as you can for the visual learners – use
diagrams to show difficult concepts, pictures to
reinforce concrete ideas and colours to support
emotional impact. And for the kinesthetic learners
– give them ways to learn by doing, if only discussing
ideas or writing them down. Then each group has
received your message in a way that will make it slot
into their brains and experience banks with ease.
Finally keep attention with language.
Consider your audience when you are choosing your
language. Speak to them in a language they
understand. Look at your technical terms, and any
jargon that they may not understand. Use examples,
stories, quotes and other support material that has
relevance to their lives and their interests. You
will keep their attention and their interest.
Introduce support materials that add impact
to your ideas. Avoid losing the audience by being
sparing with dates, figures and statistics. These
are all very useful in adding impact to your message,
but overuse will lead to their becoming boring.
Make
sure, too, that you credit your sources for all of these
as you would for your quotes. Support your
credibility!
Use
humour if you can. Create vibrant word pictures
and tell anecdotes to reinforce concepts. These
will allow you to avoid presenting a continuous flow of
theory which will kill audience attention and it will
give vividness to your material that will make the
message last in the minds of your audience - powerful
impact.
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Get this step-by-step guide from original
thought through to presenting a well-structured
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Public Speaking Success Tip
Humour
is one of the most powerful ways to get an audience on
side. Make them happy. Make them empathise. Keep
them focused. And one of the best sources is to find
something from your own life or that is general to most
lives that you can laugh at together without
embarrassment.
Book Review
101 Ways to Captivate a Business Audience
 by
Sue Gaulke
There's nothing worse than sitting in the audience while
an inept speaker stumbles through an ill-conceived
business presentation-- unless, of course, you're the
one floundering in the spotlight. In 101 Ways to
Captivate a Business Audience, Sue Gaulke, founder
of the Speaker's Training Camp, strips the mysteries
from the process by showing how to prepare and present
an effective address that will successfully involve your
audience and deliver your message. (more
…)
Buy it from
Amazon or
request it for free if you are a Pivotal Gold member
Public speaking and Your Business
Want more local speaking engagements? —
Vickie Sullivan [Via
Speaker Net news]
Start networking with destination management companies
and independent meeting planners. More corporate and
association clients are asking for their help in
developing content as well as marketing the event.
Buyers look to the local market to counteract rising
costs in travel. These folks hang out where their
clients are so check out meeting planning and
association groups.
+++++++++++++++++++++++++++
Promote your business by giving a seminar or
presentation.
You have expertise that other people are
interested in! (You couldn't be in business if you
didn't.) Why not share that expertise and promote your
business at the same time?
For example, a local carpet company advertises
a free seminar on installation techniques for a type of
laminate flooring. Participants not only learn how to
install this type of flooring themselves, but are
offered special discount prices if they wish to purchase
laminate flooring. Another local retailer who sells
goods made of stained glass offers courses on working
with stained glass on-site.
If there's no direct tie-in to your product or
service, you can still give a presentation on a related
topic. Nursery people or horticulturalists, for
instance, often give demonstrations on topics such as
tree-pruning, or slide shows of famous gardens they've
visited. Although most of my business involves providing
specific writing or training services to businesses, I
give presentations on general topics such as "Promoting
Your Business On A Shoestring".
If it's not feasible to present the seminar at
your site, because you're a home-based business or just
don't have the facilities you would need, arrange to
give the seminar elsewhere. Many government-sponsored
organizations, such as
Business Service Centres
and Econonmic Development Centres, and non-profit
programs are always looking for experienced business
people who are willing to give presentations. You may
also be able to arrange to present your topic through
the Continuing Education branch of your local college or
university.
Scared? Start small and start building a name
by making a presentation to one of your local groups
such as your Home-Based Business Association or Business
Women's network. If public speaking terrifies you, I
can't recommend
Toastmasters highly
enough; this organization has helped a great many people
get over this fear and be able to address groups of
people.
From an article by
Susan Ward:
Ten Low-Cost Ways to Promote Your Business
Visual Aids
Have
you ever attended a lecture or discussion where the main
speaker drones on and on and you wonder if he's ever
going to quit? And even if the material was interesting
enough, it was too complicated to work out in your head?
Yeah, we've probably all been there, which is why it's
important to know how to make your public speaking
skills more effective.
Using Visual Aids to enhance Public speaking
This week’s Video
Authors@Google: Garr Reynolds
Presentation designer and internationally acclaimed
communications expert Garr Reynolds, creator of the most
popular Web site on presentation design and delivery on
the net -- presentationzen.com -- shares his experience
in a provocative mix of illumination, inspiration,
education, and guidance that will change the way you
think about making presentations with PowerPoint or
Keynote.
Presentation Zen challenges the conventional wisdom of
making "slide presentations" in today's world and
encourages you to think differently and more creatively
about the preparation, design, and delivery of your
presentations. Garr shares lessons and perspectives that
draw upon practical advice from the fields of
communication and business. Combining solid principles
of design with the tenets of Zen simplicity, this book
will help you along the path to simpler, more effective
presentations.
This event took place on March 21, 2008, as a part of
the Authors@Google series.
Just for Fun
Did
you watch The Dark Knight? It seems ages ago now
that I watched it with my 16 year old son. But a
clever person has taken time to create this cut, and
perhaps you have a couple of minutes to waste to enjoy
it.
The Dark Knight Recut – Toy Story 2
http://au.youtube.com/watch?v=7QFWBFIEuig
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Motivational Music from Bob Falstein
Whenever I listen to his music, I am put in the right
frame of mind."
—Dee Dee Tucker
"Bob
Falstein's music is magical! I love his CDs."
—Carolina
Girimonte, Communication Coach
This
is motivational music that you can play for yourself or
at your seminars, meetings and groups.
Find out more about this music.
Closing thought
"A
graduation ceremony is an event where the commencement
speaker tells thousands of students dressed in identical
caps and gowns that 'individuality' is the key to
success."
— Robert Orben
My
best wishes,
Bronwyn
**You are very welcome to use this article or the tip,
but please keep this resource box with it:
Bronwyn Ritchie is a writer, speaker, trainer and
website owner. She has been coaching people in public
speaking for over 20 years - from those too shy to say
their own name in front of an audience to corporate
executives and organisations. For free tips on public
speaking, visit
http://www.consultpivotal.com/courses.htm and sign
up for the latest set.
Please forward this ezine to someone who might enjoy it
For
more tips, articles and courses to improve your Public
Speaking visit
Pivotal Public Speaking
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