A dose by any other name would not sell as sweet
Inventors of drug names suddenly stood the alphabet on its head. Why did z and x become so attractive in the attempt to influence prescribers? asks Rob Stepney
If you leaf through the June 2000 issue of the British Journal of Cardiology you will see advertisements for Zocor, Xenical, and Cozaar before you reach a brand name that does not contain a prominent x or z (and that brand is Viagra). In an issue of Hospital Doctor from the same month (22 June), adverts for Celebrex, Topamax, Flomax, Vioxx, Zispin, Zyprexa, Oxis, Efexor, and Fosamax outnumber those for brands not containing letters from the tail end of the alphabet. Examination of the British National Formulary (BNF) from 1986 to 2004 confirms that z and x suddenly achieved remarkable and previously unexplained popularity in the branding of drugs.
Hello, I think your blog might be having browser compatibility issues.
When I look at your blog site in Firefox, it looks fine but
when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then
that, very good blog!
Thanks. I have opened the blog in Internet explorer and cannot see any problems. Could you explain exactly what they are please.
Howԁy admin, І just wаnted tο give
you а bгiеf heads up that your current Wеb addгess:
http://www.ρivotalbookсlub.cοm/blοg/a-doѕe-bу-аny-other-name-wοuld-nοt-sell-as-ѕweet/
is being flagged as а ρossibly maliсiοus web site in my brοwѕer ie.
I would highly suggеѕt having someone look into it.
Yοu cаn certainly lose a lot of visitoгs due to this issuе.
Vеry bеst of Luck.
Thanks for pointing this out. It was an article on the letters used in the names of drugs. Perhaps the browser thinks it is trying to sell drugs. Perhaps I had better remove it. Shame!