Power of Nice

In this book, You Can't Send a Duck to Eagle School, the goal is to share many of the simple truths of leadership that the author learned in 30 years as an entrepreneur. And the one he shares here, he says is near the top of his list. The chapter is titled, Attitude Isn't Everything, but It's Pretty Darn Close. Enjoy!

Excerpt from:

You Can't Send a Duck to Eagle School,
by Mac Anderson

When hiring someone, start with the premise that attitudes are contagious. Then ask yourself one question...is theirs worth catching?

I've been in business for over 30 years and I've come to realize the difference in success and failure is not how you look, not how you dress, not how much you're educated, but...HOW YOU THINK!

In my business life, I've watched many very intelligent people fail miserably because they have a negative attitude; and I've also observed just as many people with average intelligence soar to success because of positive attitudes.

Southwest Airlines' VP of People is often asked the question: How do you get your people to be so nice? Her answer is always the same...

WE HIRE NICE PEOPLE

It sounds almost too simple to feel important, but "hiring nice people" has been the cornerstone of their amazing success in a highly competitive industry. They understand their competitors may be able to match their price and copy their business model, however, they feel that the spirit and the attitude of their employees will be extremely difficult to replicate. Never forget...

Great customer service is only delivered by nice, passionate, caring employees. There is no other way it can happen.

You Can't Send a Duck to Eagle School is loaded with stories that are shared in a brief, but engaging way. Because so many times it's not what you say, but how you say it, that turns the switch from "off" to "on."

To watch the 3 minute movie for You Can't Send a Duck to Eagle School or to see inside the book, just click here.