Upgrade Your Business With a Mobile-Friendly Website
We all know that times are a-changin’. That means many things for your business, and keeping it modern and up to date is absolutely critical for long-term success, especially when considering the harrowing fact that 90% of new businesses do not stay afloat. One of the most significant developments to take into account is how we actually view websites. A very significant shift took place recently, when mobile web usage overtook desktops for the first time and now nearly half of consumers will not revisit a website if it doesn’t load properly on their mobile devices.
Google has repeatedly warned website-owners of this change, and now even offers a test where you can see if your website is mobile-friendly. If you do not pass the Google test, implement the following tips to make your business website mobile-friendly, and therefore both accessible and relevant.
Responsive or Adaptive
Before stepping into the future of mobile-friendly design, first consider if you want a responsive or adaptive web design. The former is when your website “responds” to the device it is being viewed on, and then adjusts accordingly. The latter is when you create different website designs to accommodate different devices. While there are pros and cons to either option, most mobile-friendly websites incorporate responsive design. Make your choice.
Mobile-Friendly Templates
Regardless of how many interesting features your website may have, none of them are relevant if people cannot actually access them. It makes sense to start with the basics, which is your overall website template. No matter when you first launched your business site, there are so many designs available now that are created specifically to provide practical usability for mobile access, and the best part is, you never have to abandon desktop users, as the designs are meant to look great on any viewing platform! Upgrading your design template may even result in a fresher looking overall website too, which is always a plus!
Use High-Resolution Images
It’s not only the scale of a website that’s affected by the use of mobile devices - fortunately or perhaps unfortunately, so is picture quality. Just as you can now see a world of difference when watching television in HD, the same applies to photos on newer phone models. Considering the rise of high-definition screens, pictures you use on any professional website must be extremely high-resolution to avoid appearing pixelated or blurry, and therefore unprofessional, on mobile devices.
Never Settle
Never stop refining your website. There are so many add-ons and features being developed constantly, and by using and incorporating them, you can keep giving your website mini makeovers. Becoming mobile-friendly is the new standard. Keeping your website hip and modern is an ongoing process.
It doesn’t matter what your website is about - a restaurant, a bakery, a tailor shop or a business blog, if you want it to remain successful in this ever-changing world, you must adapt to stay relevant. With the constant increase of mobile users, make sure to follow the above steps in order to upgrade both your website and your business.
Photo by Rami Al-zayat on Unsplash, Article by Jackie
