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Build a corporate culture of creativity

Many organizations have experienced change this year and even more are looking to embrace these changes as well as cultivate new ideas instead of maintaining “business as usual.”

Building a corporate culture of creativity as well as accepting new views and opinions will capture the talent, energy and commitment of employees. If you are interested in creating a workplace where new ideas and innovation can flourish, take 3 minutes to watch the inspirational movie "A Peacock in the Land of Penguins."

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We need to reintroduce humanity into the technological realm when it comes to social good

Watch live streaming video from mashable at livestream.com

Howard Buffet, director of agricultural development at the U.S. Department of Defense and grandson of businessman and philanthropist Warren Buffett, gave a rousing speech at the Mashable & 92Y Social Good Summit. Buffet points out that while burgeoning technology has made it easier for us to do good, it has also created barriers to personal engagement. According to Buffet, we're no longer in need of new tools -- we're in need of the will to act.

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What’s the Big Idea?

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What's the Big Idea?

 How do the "Big Ideas" that change the course of business come about?

 The movie What's the Big Idea? shares the secrets of entrepreneurial success.

A Peacock in the Land of Penguins

Hardcover, 125 pages, 6.75" square
By BJ Gallagher and Warren H. Schmidt
Forward by Ken Blanchard

A Peacock in the Land of Penguins brings new insight to an important topic – cultivating new ideas instead of “business as usual”. BJ Gallagher and Academy Award winning writer Warren H. Schmidt originally teamed-up in 1995 to release the first soft-cover edition of A Peacock in the Land of Penguins and it became an instant classic. In this updated, hard-cover edition, Simple Truths has worked its creative magic to frame the story Perry the Peacock around a very charming and engaging gift book.

Follow Perry as he makes his journey from the Land of Learning to the Land of the Penguins and ultimately the Land of Opportunity. This story echoes one that is unfolding each and every day in organizations all across the country – how to build a corporate culture of creativity and capture the talent, energy and commitment of all employees.
"If you’re interested in new ideas for making yourself and your organization successful,
read this little book."

Ken Blanchard

Ways to Use: Give this book away at your next meeting or event. Perfect for Leadership development, Executive Retreats, Team Building, Management training

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A Peacock in the Land of Penguins

Hardcover, 125 pages, 6.75" square
By BJ Gallagher and Warren H. Schmidt
Forward by Ken Blanchard

A Peacock in the Land of Penguins brings new insight to an important topic – cultivating new ideas instead of “business as usual”. BJ Gallagher and Academy Award winning writer Warren H. Schmidt originally teamed-up in 1995 to release the first soft-cover edition of A Peacock in the Land of Penguins and it became an instant classic. In this updated, hard-cover edition, Simple Truths has worked its creative magic to frame the story Perry the Peacock around a very charming and engaging gift book.

Follow Perry as he makes his journey from the Land of Learning to the Land of the Penguins and ultimately the Land of Opportunity. This story echoes one that is unfolding each and every day in organizations all across the country – how to build a corporate culture of creativity and capture the talent, energy and commitment of all employees.

"If you’re interested in new ideas for making yourself and your organization successful,
read this little book."

Ken Blanchard

Ways to Use: Give this book away at your next meeting or event. Perfect for Leadership development, Executive Retreats, Team Building, Management training

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A little movie to spark your imagination!

Peter Drucker once said, "It is easier to come up with new ideas than it is to...let go of the old ones." I couldn't agree more! That comfort zone is...well, pretty comforting for all of us.

What are some of the secrets to taking risks and turning problems into new opportunities? Just click here to watch an unforgettable 3 minute movie that is guaranteed to spark your imagination!

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Unique Ideas Are Not Important to Win

Ideas are always a creative response to a problem without a present-day solution. People dream them up as the wonder what they might do to solve their problems, and they draw on inspirations from their environments around them to do so. What people forget is that neither their problems, nor the inspirations from which they draw solutions, are exclusively theirs. Everyone else is likely to face almost the same challenges. And they'll certainly come up with similar solutions.

This, more than any other reason, is why you often see the same idea surfacing in two or more places at once, even when the creative people proposing the solution don't know each other at all.

It seems logical to conclude, given this, that if you want to increase the success of your innovation efforts, getting more ideas will probably not have the result you're looking for.

Many people argue that what is actually needed is a systematic process which allows creative people to generate a track record of big product hits. This follows from the fact that it isn't ideas which are important to the innovation process, but the execution which follows them. Clearly, there are limited resources available in any organisation, so focussing on big ideas must be a good idea.

This, of course, is the strategy that's been followed by Apple, and other companies of its ilk. First, it released iPod, a massive hit that redefined the way that music is sold. Then it sold iPhone, which makes the name of the game in telephony about Apps, rather than features. And recently, it's released iPad, which it hopes will redefine the way customer acquire and use the products of the liberal arts.

None of these products are especially innovative, and they certainly aren't category unique. It is hard to say they are, by themselves, innovative. But they are designed beautifully, and each has built its success on the last.

This, in the end, is the real sign that a company has a successful innovation effort under way.

Would you like to create a track record of hit products? The easiest way to do it is create an innovation program with laser-sharp focus on what works. James Gardner's free online innovation book will help you start.

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action

"Everyone who has ever taken a shower has had an idea. It's the person who gets out of the shower, dries off, and does something about it that makes a difference."

-- Nolan Bushnell

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Video – Creativity and Innovation – Mind Set

How we cope with the huge range of information we process each day