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Branding quote from Scott Cook

Story Quotes

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Are you in control of your story online?

story_google_ed

 

Who are you?

If someone wants to know who you are, they type your name into Google.

Before the meeting,  you have been googled.

Before the interview, you have been googled.

Before the pitch, you have been googled.

What is Google saying about you?

What did you give Google to say about you?

It's an interesting exercise to Google oneself ... interesting and sometimes surprising!!

Right there is a little window into how people might be seeing you.

That is the story people are seeing and reading about you - your personal brand story, your business brand story.

Did Google put it there?  No.  But Google chose which parts of it to put in front of searchers as the first thing they saw.

Did other people put it there?  Yes.  Your clients comment on your business and connect with you.  Your friends comment on you and connect with you.  You listed yourself on other websites, and commented or interacted there.

So to some extent, this is happening without you.

Consider, though ...

You gave your clients something to comment on.  What was that?

You connected with them.  What impression did that give?

You gave your friends something to comment on.  What was that?

You connected with them.  What impression did that give?

You associated yourself with other websites.  What impression does that give?

Everything communicates.

My mother said to me often and often, "Put your words on the palm of your hand before you say them."

She probably said that as I grew into a teenager with attitude, and not much thought for what I said, or what the consequences might be.

Everything communicates, especially words, but actions too.

So everything we do on the internet communicates something and it's not always what we might expect.

Google, and the internet as a whole, gives us an unparalleled opportunity to communicate, to share and to build a brand, and there is nothing so challenging, nor so rewarding as to to watch that brand build and grow.

Enjoy!!

Author:  Bronwyn Ritchie.  

If you would like help telling your story on-line, please contact me.  I have a "Connecting the Dots" programme that helps my clients find the story they need to tell.  

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Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact 

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Storytelling for Leaders