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How to write an Elevator Pitch

“If you fail to plan, you plan to fail.” ~ Coachfucious

The first and foremost thing you need to do is be ready and ably to sell your product or service in a snapshot. In order to get the clients you are looking for you absolutely need to be prepared to meet with your clients wherever they are and whatever they do. What will set you apart from all the rest of the people in your business is the MANTRA that you will sing to enchant your clients and get them close to you.

This mantra identifies who you are, what you do and why your client will choose you over all the others on the market and is most commonly known as elevator speech.

Before we create one, we will go though the brainstorming process.

There are a couple of tough questions that can be answered before we roll up our sleeves and start creating our client magnet.

1. Who am I? In what capacity I want to serve you?

2. What business I am in? What results do my business promise to you as a client?

3. Who is my client? How does he look like?

4. What makes me different from the competition? Why should the client do business with me?

5. What are the benefits of my customer when buying my product / services?

Those questions, when systemized, don’t look as if they will come out of the page and bite you but when you think about it 90% of the time to come up with ideas is very difficult. Usually this uneasiness to decide on the right answers for you and your business springs from the fact that most of us consciously or not are employees in their business and being an owner of a business is just that – being employed by yourself to perform the job task- owner.

The way to go out of this trap where you end up employing yourself and go into the thinking hat that is only concerned with how to elevate your business the answers will start flowing to you.

Whenever you are ready with our own answers to the clarification questions, you can start writing your elevator speech. This speech you will be able to say wherever you go whatever you do and you will be able to sell your product or service in 30 seconds. And I will show example with my own elevator speech.

1. For whom are you offering your product / service? Who is your client?

Your sentence will start with “for” as in: “For unstoppably determined people”

2. What is it that your customer wants / needs and you are offering?

Your sentence will start with “who” as in: “Who want to live with passion and be financially independent”

3. What product or service you are offering?

Your sentence will start with “the” as in: “The Life & Money Coaching of Tsvetanka (Sue) Petrova”

4. What category does your product or service satisfy?

Your sentence will start with “is a” as in: “Is a walk through into the world of achieving your goals”

5. What is the benefit that your client will receive when buying your product / service?

Your sentence will start with “that” as in: “That is low cost and at the same time high in value because”

6. Who are your competitors and why you are better than them?

Your sentence will start with “unlike” as in: “Unlike others I walk the walk, and talk the talk.”

7. What is the single most important thing that sets you apart form the competition?

Your sentence will start with “our” as in: “Our coaching re-frames circumstances and life situations into possibilities and I help my clients turn those possibilities into opportunities.”

The most important step is as soon as you have your MANTRA ready, chant it as much as possible to as many people as possible and then just happily receive all the goodness the powerful mantra that you just created can bring into your business life.

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Get your clients all over the world using THE 3 ESSENTIAL Ingredients to Success at http://www.aheartsdesires.com/        This article was originally published here

 

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Co-Teaching Secrets 101

As an instructor of over 20 years, I have had my share of co-teaching model experiences. Most of them were very good experiences. Some of them were difficult situations. However, I still believe a true co-teaching method is effective for both the special education student and the regular education student.

Co-teaching is a method of teaching students with two certified teachers. One teacher is a special education instructor and the other instructor is a regular education teacher. Both teachers are serving the needs of ALL students in the classroom.

Research indicates that co-teaching benefits both the students and the instructor. Both teachers have strengths and both have weaknesses. Hopefully, the area one teacher has a weakness; the other teacher has strength.

In one of my co-teaching experiences, I taught with a special education teacher who was excellent in math. Math is not my strongest subject to teach. So, he compensated my weakness in the deep understanding of the teaching of math. My strength was in reading comprehension. We planned together and created activities for both subject areas, but I became the supportive co-teacher in math and he was the lead co-teacher. The roles were reversed when we taught reading.

Co-teaching is not something to be taken for granted. Both instructors have to be willing to participate and schedule planned times to plan upcoming lessons and assessments.

Teaching is not the only thing the co-teachers share. They share the grading, the discipline and, most importantly, they share the students. There should never be a line drawn between YOUR kids and MY kids. They are both of YOUR kids.

All co-teaching strategies are effective if implemented correctly, and both teachers should fully understand what is expected of them. There are many co-teaching, models:

· one teach, one observe= one teacher has the primary role of teaching while the other teacher observes students

· one teach, one assist= one teacher is the primary teacher, the other teacher mainly assists in teaching the lessons. This model is best when you have a paraprofessional or non-certified staff in the classroom with the certified teacher

· station teaching= the teachers teach using a station model. The students are divided into groups and rotate between both of the teachers for instruction at the different stations

· parallel teaching= each teacher teach half the students. Both teachers teach all students. The special education teacher does not only teach special education students and the regular education teacher the regular students. All the students are mixed up according to the student's needs and the teachers teach all students

· supplemental teaching= one teacher works with the students who have mastered the content and the other teacher works with the students needed more support in mastering the content

· alternative teaching= both teachers teach the content, however, one teacher teaches one way of learning the content, and the other teacher teaches the concept in a different way. This works best in math classes where one teacher teaches one method to solve a math problem and the other teacher teaches a different method of solving the math problem.

· team teaching= both teachers teach the lesson jointly, where the students can not delineate which teacher is the lead

The methods of co-teaching are something that is not difficult to implement. Both parties have to keep the students in mind in everything they do for the class. Both teachers have to be respectful of each other and of the students. If this is made clear, co-teaching will be a wonderful experience.

Dr. Genola Johnson has over 20 years in education. She is the Executive Director of Georgia Educational Learning Consultants, Inc. for more information on GAELC visit [http://www.gaelcllc.com] To read more on her biweekly blog visit http://www.instrucology.com.

 

Wisdom from Brendan Francis

Pivotal Network member Janeen Vosper, Shifting Visions and Speech Perfect

Shift the vision of your life to enable great experience to flow with fear free selling, fear free speaking and fear free living.

Marketing Alchemy: 3 Ways To Turn Marketing Expenses Into Profit Centers

 

Are you tired of writing checks for advertising and promotion expenses, month after month, and feeling like you have nothing to show for it? Learn 3 ways that you can turn your advertising and promotion activities into profitable assets, shift from marketing expenses to income, and begin to think of your marketing activities as a profit center instead.

1. Save the money you are now paying to advertisers.

Does the idea of writing checks to yourself each month rather than writing them to someone else for advertising expenses sound good to you? Here's how to make that happen.

When you run a typical ad, you have no idea who has seen it unless they come to your establishment, call you, or buy something from you. In order to make your marketing a profit center, you have to know who those people are and how to contact them.

Don't run another ad unless you can use it to capture the contact information of everyone who sees that ad and is interested in what you are offering. If you are advertising to get new customers, then be sure to make them an irresistible offer in exchange for their contact information. For example, a restaurant offers a two-for-one coupon that is delivered after the contact information is provided. What irresistible offer can you make to your prospective customers that they can't refuse?

You can even test different offers to learn which ones are most popular, and have a record of which people responded to which offer. Is that valuable information to have for your future marketing campaigns? Of course it is! You can just deliver more of what your customers have already told you they want. And as you build a list of those people who have raised their hands, the list you are building becomes an asset for your business.

With a list of prospective customers and how to contact them, you no longer need to run blind ads. You can send targeted offers directly to your list in an email, so there is no mailing cost.

Instead of putting a coupon in an envelope with lots of other offers and hoping that someone will respond, you will be able to send a coupon directly to your list. You can even suggest that they share it with their friends and co-workers who might be interested in what you have to offer. And watch those "advertising" dollars go right to your bottom line!

2. Send special offers to your list that they can't get anywhere else (and cash checks from other business owners that are providing the offers for them).

What's even better than saving marketing dollars? Earning marketing dollars! Imagine how excited your customers will be to get "secret, special deals" that no one else gets! Of course, they can pass those offers on to their friends too, but those friends have to give you their contact information to get the deals!

You can send the offers to your list in a monthly newsletter, an email, or several other options. All can be done at low cost or no cost -- but you won't pay a dime without getting a check from another business owner first to cover the cost.

Send offers for other local businesses (that don't compete with you, of course). Look for complimentary products, or even just products that have a similar target market that matches your customers. If your customers would be good customers for another business, that business can pay you an "advertising fee" to connect the offer to your list.

Partner with local museums or other non-profit arts organizations. Even if you don't earn cash for your mailing, you can likely take a tax deduction -- but check with your accountant so you will know what you have to do to earn the deduction. Just make sure you are getting a "special" deal for your list members.

If you have other business owners who are your customers, ask if they would be interested in having you do marketing for them.

Get in the habit of thinking of marketing as a profit center, and you will see many possibilities for profit.

3. Write a review for your customers that is included in your newsletter or an email, making a recommendation and including an offer.

Start with your customers who are business owners themselves and think about how you can promote their businesses with a review and a recommendation. Then approach the owners of those businesses and offer to provide a review and recommendation of their business (or product or service). In exchange, they will provide an irresistible offer (exclusive to your list, of course) which you will send for a small fee to cover your "expenses," along with your review and recommendation.

This is powerful in marketing terms. This is not just "a shot in the dark" advertising, hoping that someone will respond. Your list members know and trust you, and when you give them your point of view (review) and your recommendation that they do something (take advantage of the offer that is being made), the expectation is that a larger number of people will respond to the offer than if it was just another ad placement. However, the offer must be something that your list members will find irresistible and it should be exclusive, only available to your list.

Jan Sandhouse Hurst is the Authority Mentor and founder of AuthorityMarketingMastery.com. She shows companies how to create marketing strategies and tactics that propel them to excellent results at an accelerated pace, and is known for creative marketing strategies and tactics that position her clients in unique and memorable ways.

If you are not currently sending a monthly newsletter to your list, use her SimpleNewsletterFormula to create a fast path to more customers, connections and cash.