How to write an Elevator Pitch

“If you fail to plan, you plan to fail.” ~ Coachfucious

The first and foremost thing you need to do is be ready and ably to sell your product or service in a snapshot. In order to get the clients you are looking for you absolutely need to be prepared to meet with your clients wherever they are and whatever they do. What will set you apart from all the rest of the people in your business is the MANTRA that you will sing to enchant your clients and get them close to you.

This mantra identifies who you are, what you do and why your client will choose you over all the others on the market and is most commonly known as elevator speech.

Before we create one, we will go though the brainstorming process.

There are a couple of tough questions that can be answered before we roll up our sleeves and start creating our client magnet.

1. Who am I? In what capacity I want to serve you?

2. What business I am in? What results do my business promise to you as a client?

3. Who is my client? How does he look like?

4. What makes me different from the competition? Why should the client do business with me?

5. What are the benefits of my customer when buying my product / services?

Those questions, when systemized, don’t look as if they will come out of the page and bite you but when you think about it 90% of the time to come up with ideas is very difficult. Usually this uneasiness to decide on the right answers for you and your business springs from the fact that most of us consciously or not are employees in their business and being an owner of a business is just that – being employed by yourself to perform the job task- owner.

The way to go out of this trap where you end up employing yourself and go into the thinking hat that is only concerned with how to elevate your business the answers will start flowing to you.

Whenever you are ready with our own answers to the clarification questions, you can start writing your elevator speech. This speech you will be able to say wherever you go whatever you do and you will be able to sell your product or service in 30 seconds. And I will show example with my own elevator speech.

1. For whom are you offering your product / service? Who is your client?

Your sentence will start with “for” as in: “For unstoppably determined people”

2. What is it that your customer wants / needs and you are offering?

Your sentence will start with “who” as in: “Who want to live with passion and be financially independent”

3. What product or service you are offering?

Your sentence will start with “the” as in: “The Life & Money Coaching of Tsvetanka (Sue) Petrova”

4. What category does your product or service satisfy?

Your sentence will start with “is a” as in: “Is a walk through into the world of achieving your goals”

5. What is the benefit that your client will receive when buying your product / service?

Your sentence will start with “that” as in: “That is low cost and at the same time high in value because”

6. Who are your competitors and why you are better than them?

Your sentence will start with “unlike” as in: “Unlike others I walk the walk, and talk the talk.”

7. What is the single most important thing that sets you apart form the competition?

Your sentence will start with “our” as in: “Our coaching re-frames circumstances and life situations into possibilities and I help my clients turn those possibilities into opportunities.”

The most important step is as soon as you have your MANTRA ready, chant it as much as possible to as many people as possible and then just happily receive all the goodness the powerful mantra that you just created can bring into your business life.

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Get your clients all over the world using THE 3 ESSENTIAL Ingredients to Success at        This article was originally published here



Co-Teaching Secrets 101

As an instructor of over 20 years, I have had my share of co-teaching model experiences. Most of them were very good experiences. Some of them were difficult situations. However, I still believe a true co-teaching method is effective for both the special education student and the regular education student.

Co-teaching is a method of teaching students with two certified teachers. One teacher is a special education instructor and the other instructor is a regular education teacher. Both teachers are serving the needs of ALL students in the classroom.

Research indicates that co-teaching benefits both the students and the instructor. Both teachers have strengths and both have weaknesses. Hopefully, the area one teacher has a weakness; the other teacher has strength.

In one of my co-teaching experiences, I taught with a special education teacher who was excellent in math. Math is not my strongest subject to teach. So, he compensated my weakness in the deep understanding of the teaching of math. My strength was in reading comprehension. We planned together and created activities for both subject areas, but I became the supportive co-teacher in math and he was the lead co-teacher. The roles were reversed when we taught reading.

Co-teaching is not something to be taken for granted. Both instructors have to be willing to participate and schedule planned times to plan upcoming lessons and assessments.

Teaching is not the only thing the co-teachers share. They share the grading, the discipline and, most importantly, they share the students. There should never be a line drawn between YOUR kids and MY kids. They are both of YOUR kids.

All co-teaching strategies are effective if implemented correctly, and both teachers should fully understand what is expected of them. There are many co-teaching, models:

· one teach, one observe= one teacher has the primary role of teaching while the other teacher observes students

· one teach, one assist= one teacher is the primary teacher, the other teacher mainly assists in teaching the lessons. This model is best when you have a paraprofessional or non-certified staff in the classroom with the certified teacher

· station teaching= the teachers teach using a station model. The students are divided into groups and rotate between both of the teachers for instruction at the different stations

· parallel teaching= each teacher teach half the students. Both teachers teach all students. The special education teacher does not only teach special education students and the regular education teacher the regular students. All the students are mixed up according to the student's needs and the teachers teach all students

· supplemental teaching= one teacher works with the students who have mastered the content and the other teacher works with the students needed more support in mastering the content

· alternative teaching= both teachers teach the content, however, one teacher teaches one way of learning the content, and the other teacher teaches the concept in a different way. This works best in math classes where one teacher teaches one method to solve a math problem and the other teacher teaches a different method of solving the math problem.

· team teaching= both teachers teach the lesson jointly, where the students can not delineate which teacher is the lead

The methods of co-teaching are something that is not difficult to implement. Both parties have to keep the students in mind in everything they do for the class. Both teachers have to be respectful of each other and of the students. If this is made clear, co-teaching will be a wonderful experience.

Dr. Genola Johnson has over 20 years in education. She is the Executive Director of Georgia Educational Learning Consultants, Inc. for more information on GAELC visit [] To read more on her biweekly blog visit



Marketing Alchemy: 3 Ways To Turn Marketing Expenses Into Profit Centers


Are you tired of writing checks for advertising and promotion expenses, month after month, and feeling like you have nothing to show for it? Learn 3 ways that you can turn your advertising and promotion activities into profitable assets, shift from marketing expenses to income, and begin to think of your marketing activities as a profit center instead.

1. Save the money you are now paying to advertisers.

Does the idea of writing checks to yourself each month rather than writing them to someone else for advertising expenses sound good to you? Here's how to make that happen.

When you run a typical ad, you have no idea who has seen it unless they come to your establishment, call you, or buy something from you. In order to make your marketing a profit center, you have to know who those people are and how to contact them.

Don't run another ad unless you can use it to capture the contact information of everyone who sees that ad and is interested in what you are offering. If you are advertising to get new customers, then be sure to make them an irresistible offer in exchange for their contact information. For example, a restaurant offers a two-for-one coupon that is delivered after the contact information is provided. What irresistible offer can you make to your prospective customers that they can't refuse?

You can even test different offers to learn which ones are most popular, and have a record of which people responded to which offer. Is that valuable information to have for your future marketing campaigns? Of course it is! You can just deliver more of what your customers have already told you they want. And as you build a list of those people who have raised their hands, the list you are building becomes an asset for your business.

With a list of prospective customers and how to contact them, you no longer need to run blind ads. You can send targeted offers directly to your list in an email, so there is no mailing cost.

Instead of putting a coupon in an envelope with lots of other offers and hoping that someone will respond, you will be able to send a coupon directly to your list. You can even suggest that they share it with their friends and co-workers who might be interested in what you have to offer. And watch those "advertising" dollars go right to your bottom line!

2. Send special offers to your list that they can't get anywhere else (and cash checks from other business owners that are providing the offers for them).

What's even better than saving marketing dollars? Earning marketing dollars! Imagine how excited your customers will be to get "secret, special deals" that no one else gets! Of course, they can pass those offers on to their friends too, but those friends have to give you their contact information to get the deals!

You can send the offers to your list in a monthly newsletter, an email, or several other options. All can be done at low cost or no cost -- but you won't pay a dime without getting a check from another business owner first to cover the cost.

Send offers for other local businesses (that don't compete with you, of course). Look for complimentary products, or even just products that have a similar target market that matches your customers. If your customers would be good customers for another business, that business can pay you an "advertising fee" to connect the offer to your list.

Partner with local museums or other non-profit arts organizations. Even if you don't earn cash for your mailing, you can likely take a tax deduction -- but check with your accountant so you will know what you have to do to earn the deduction. Just make sure you are getting a "special" deal for your list members.

If you have other business owners who are your customers, ask if they would be interested in having you do marketing for them.

Get in the habit of thinking of marketing as a profit center, and you will see many possibilities for profit.

3. Write a review for your customers that is included in your newsletter or an email, making a recommendation and including an offer.

Start with your customers who are business owners themselves and think about how you can promote their businesses with a review and a recommendation. Then approach the owners of those businesses and offer to provide a review and recommendation of their business (or product or service). In exchange, they will provide an irresistible offer (exclusive to your list, of course) which you will send for a small fee to cover your "expenses," along with your review and recommendation.

This is powerful in marketing terms. This is not just "a shot in the dark" advertising, hoping that someone will respond. Your list members know and trust you, and when you give them your point of view (review) and your recommendation that they do something (take advantage of the offer that is being made), the expectation is that a larger number of people will respond to the offer than if it was just another ad placement. However, the offer must be something that your list members will find irresistible and it should be exclusive, only available to your list.

Jan Sandhouse Hurst is the Authority Mentor and founder of She shows companies how to create marketing strategies and tactics that propel them to excellent results at an accelerated pace, and is known for creative marketing strategies and tactics that position her clients in unique and memorable ways.

If you are not currently sending a monthly newsletter to your list, use her SimpleNewsletterFormula to create a fast path to more customers, connections and cash.


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Video: Similar Story Telling

three simple, yet very powerful ways to use similar story.


Strategies For Workplace Success: Confidence, Connecting, And Advocating

Millions of women across the country are building careers in today's workplace, but that does not mean that there are not still numerous challenges that many face as they look for success and opportunity. Sexism is still an issue in many work environments and female employees often need to do more than their male counterparts in order to achieve success. The glass ceiling is still an issue for many who are looking to rise up in the ranks, but there are some key strategies available from those who have already traveled this path that can lay the groundwork for success.

As Live Career notes, women are finding success in the corporate world, but issues of pay inequality and a lack of advancement opportunities continue to remain obstacles for many young women in the workplace. Despite these continuing challenges, experts do have a number of recommendations detailing how female employees can break through the barriers.

Embracing opportunities for education and connecting with others is key

Those who embrace the opportunity for as much training and education as they can get may well stand out and increase their odds for gaining significant career opportunities to advance at work. Many companies provide additional training or reimbursement for continuing one's education and the wise working woman will look for chances to focus on transferable skills that can help procure advancement possibilities not only at one's current company, but elsewhere in the future as well.

Developing strong interpersonal skills is critical for young women in today's workplace, as connecting with others and managing to stand out in positive ways are key for advancement. Networking is essential, and many experts point out that connecting with experienced female leaders who can act as mentors should be a top priority for young women beginning in their careers.

Exuding confidence makes a big impact

It is not uncommon for women to hold back in promoting themselves and their achievements in the workplace, sometimes being reserved in order to avoid labels like being perceived as being aggressive or bossy. However, experts do recommend some key strategies that can help young women stand out with confidence.

As Market Wired shares, communications expert Kimberly Gerber suggests some simple changes that can help to build up a positive image. For example, women may embrace posture shifts that exude confidence by facing audiences head-on and bending forward slightly from the waist. Looking others in the eye while communicating is critical and it can be helpful to set aside any anxiousness by focusing on the message that is being projected rather than the people who are listening.

Unfortunately, women frequently find themselves needing to strike a balance when it comes to assertiveness more often that what men typically face. Sexism is still all too common in varying aspects in the workplace and as the New Yorker details, this often comes to the forefront during negotiations. Women who are assertive in negotiating job offers, for example, seem to be dismissed or penalized more often than men, and this type of experience is frequently visible in other workplace aspects as well.

Be ready with solutions and be your own best advocate

While sexism is a very real problem in many work environments, and finding a balance when it comes to being assertive can be difficult, young women who want to advance and break the glass ceiling would do well to be aware of these issues and be strategic in how they are addressed. Women who are ultimately successful in their careers work at becoming comfortable with pointing out their assets and successes and do not shy away from advocating for themselves. It is wise to be prepared with solutions to problems and connect with others as much as possible.

Advancing in the workplace is not a guaranteed path for women, as breaking through the glass ceiling can still be difficult to make happen. However, young women entering the workforce these days can find opportunities and success with a strong focus and determination. Experts recommend looking for mentors, connecting with others, and building skill sets in order to stand out. Many women find themselves having to do things differently than what male counterparts may do, but success is achievable with some strategic moves and focus.

Author:  Gloria Martinez  I think it’s important to celebrate women-dominated industries. I created to educate people about the many women-led achievements that have shaped our world.


101 Ways to Captivate a Business Audience

There's nothing worse than sitting in the audience while an inept speaker stumbles through an ill-conceived business presentation-- unless, of course, you're the one floundering in the spotlight. In 101 Ways to Captivate a Business Audience, Sue Gaulke, founder of the Speaker's Training Camp, strips the mysteries from the process by showing how to prepare and present an effective address that will successfully involve your audience and deliver your message.

The guide presents 101 audience-tested anecdotes, experiences, quotes and insights designed to help readers become captivating, creative and stress-free presenters. It teaches "how-to" skills and learnable behaviours that can be put to immediate use. Information on controlling nerves is also included.

It is extremely quick and easy to read. The ideas are stimulating and there are very relevant topics such as its steak and sizzle technique to keep the listeners on their feet.


Buy the Book ... from  or Amazon




Even if I have to stop work, my expenses don’t stop …

HMMM ... that's a point worth considering.


Like many self-employed people you have income protection insurance that covers you for up to a maximum 75% of pre-tax income.  This in itself is a sensible approach.

However, such a policy isn't designed to cover things which don't stop even if you do.

What things?


Leasing charges on capital purchases.

Bank charges.

Business phone bills.

Wages for employees not involved in generating income.

Rent on business premises.


This small listing is not at all exhaustive, but it shows the potential costs you will face if you can't work

To address this, life insurers have developed business expenses (BE) or business overheads insurance (BOI)).


How does it work?

It works pretty much the same as  your income protection does.  The same definition of disability applies and you still have an excess or waiting period - two or four weeks - but the full payment period is 12 months or 18 months is the full payment of the insurance used up within 12 months.

A further difference is in how much you can cover.  Income protection insurance is limited to 75% of pre-tax income.  By contrast you can cover up to 100% of your expenses with BE.  To conclude, let's take a small example.

Bill, the electrician has ongoing expenses of phone, lease of his van, accountant fees, wages for his receptionist and other costs totalling $7650 per month.  He can take out a BE policy and cover those thus allowing him to recover without the worry.


Author: Paul Herring.

Paul is Principal Financial Adviser at PCH Financial delivering advice on financially protecting your life, your income, your family and your savings.



8 Steps to Achieving Your Best Health ever!

Have you ever noticed those people who look super lean from head to toe, but have a weird little belly? Chances are it could be to do with their digestive health.

Being healthy is misunderstood these days. Health is all about taking responsibility for ALL areas of your life. Here are the tips I use with my clients, to help them achieve a whole new level of good health.

1. If it is white, don't eat it! The four white devils are white flour, white sugar, white salt and pasteurisation and homogenisation milk products. If dairy is a necessity and you can't get hold of raw dairy, choose certified organic as your second choice. For those who are lactose sensitive, full fat cream is very low in lactose.

2. If you can't pronounce a word on a label, do not eat it. Your liver won't like it!

3. The longer the shelf life, the more harmful it is likely to be to your body!

4. Choose products and meats in this order:

o Certified organic produce and free range meats
o Organic produce and organic meat
o Locally farmed produce and locally farmed free range meat
o Commercial produce and commercial hormone free meat
o Commercial meat

5. Always season foods and water with 100 per cent unprocessed sea salt. The best is Celtic, followed by sea salt from New Zealand, because there is less heavy metal toxicity there.

6. The minimum amount of water you should drink each day can be calculated by multiplying your body weight (kg) by 0.033. This gives you the amount of water (L) that you should consume per day. Remember, nothing substitutes for water, not tea, not juice, not beer – nothing! Always choose top selling brands such as Evian, Fiji, Trinity and Volvic because they sell the fastest and, therefore, have the least exposure to plastic bottles. The most health-giving waters have a hardness factor of 170 mg/L or greater and a Total Dissolved Solids (TDS) of 300 or greater. Adding a pinch of sea salt to water is recommended to replace electrolytes. Additionally, it will harden otherwise good but soft waters and will significantly increase the TDS.

7. Follow the 80/20 rule. If you live healthily 80 per cent of the time, you can absorb the other 20 per cent.

8. Get to bed by 10pm and sleep until 6am minimum. The body (physical) repairs itself from 10pm to 2pm, while the mind (mental) repairs itself from 2pm to 6am.

After years of living an unhealthy lifestyle it will take a bit of time to repair the damage so you need to be patient and realise that this is a long-term endeavour, rather than something that will change overnight. Depending on how toxic your body is you might experience a number of reactions from eating proper food, which could include weight gain, weight loss, enhanced mood, increased energy and vitality.

When your foundation is established, there are other areas as well that can be looked into such as your digestive health, hormones, adrenal glands, amino acids, to name a few. In conjunction with the guidelines above you can start with the Gut Healing Program. If we eat all of these great foods and take all of these high-end supplements but have a gut dysfunction (low SIgA, parasites, fungus, bacteria, dysbiosis, etc), then what we eat will not have its benefits. The gut healing program consists of the following and should be done for a minimum of four weeks:

1. Remove caffeine, alcohol, refined sugars and processed foods and bad fats (all irritate and create inflammation in the gut).

2. Remove foods that you know you are sensitive to. It's worth getting a food intolerance test to find out.

3. Restore probiotics daily such using lactobacillus acidophilus/bifidus.

4. Repair with healthy fats such as fish oils and nut oils.

5. Eat whole foods, unprocessed, lightly cooked and organic wherever possible.

6. Remove antibiotics and non-steroidal anti-inflammatory drugs such as ibuprofen, aspirin and tylenol.

7. Be aware that many other medications affect the GI tract(i.e., osteoporsis mediations, antidepressants, acid reduction medications).

8. Repair with herbs such as garlic, aloe vera, oil of oregano, and turmeric, nutrients such as L-glutamine, quercitin, fish oils, as well as specifically formulated low antigen medical foods to help promote healing.

You now have the healthy, natural tools that will help rekindle your health and save you a truckload of money on those vitamins and pills, and right now we all know how important it is to save money!

Article by Blake Worrall-Thompson. Blake's fitness industry experience and knowledge is outstanding having worked in an elite personal training studio in London along with owning and running his own bootcamp and holding management roles within Fitness First. He is the director and owner of Raw Solutions, which is an international mentoring and coaching program for those in the health and fitness industry looking to get the edge over others in the industry. Along with being the director and owner of Ministry of Wellbeing the corporate health and fitness program aimed at improving each company's productivity and health. Blake is also the author of the best selling book 'Switched on Health & Wellbeing Professionals' and is a regular contributor to a number of publications including Fitness First and the Network magazine.