Tag Archive for: marketing

Connecting with and Selling to
Power Buyers

with Josiane Chriqui Feigon


Josiane Feigon

You’ve increased your prospecting and marketing efforts but now realize you have invested too much time aligning with the wrong people. In today’s unpredictable economic landscape, it’s not unusual to spend time with buyers who have no power and no potential, yet make you believe they can actually do something.

There is business out there, you just have to work smarter to uncover it and get to the decision makers — the Power Buyers. It is harder than ever, but when you learn the right techniques, you’ll get more business. This session helps you focus on the Power Buyer: how to recognize them, what to say to them and if you really deserve to speak with them.

You’ll learn how to:

  • find the Power Buyers — how to recognize verbal and visual Power Buyer signs and what are common characteristics of people with high influence.
  • engage with Power Buyers — when you finally get to the Power Buyer, what do you say and how do you align and package your offerings with high value that creates curiosity and intrigue?
  • move out of the “No-Po Zone” — don’t get fooled into believing the ones with No Power and No Potential will actually do anything. Stop listening with your Happy Ears.
  • understand Power Buyer objections — you’ve been hit with a tidal wave of objections, but do you believe them all and where are they coming from?
  • determine if you are Power Buyer Worthy — do you have the self-confidence, knowledge and courage to believe you have something important to say?


Details:

Register for the 13th October or order the CD or MP3 recording. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Four basic but powerful tips ...

Pivotal advertisements

1. Size matters.

The purpose of a headline or subhead is to seize the reader's attention. Larger and bolder heads generally seize attention better than smaller, lighter ones.

2. Dazzle 'em with color.

The judicious use of color can add big impact to your headlines and other attention-getting copy. Entire libraries of books have been written on color psychology. In a nutshell, most say that cold colors - blues and pastels, for example - tend to relax us. Hotter colors - highly saturated oranges, reds, and earth tones - warm us up.

3. Look him in the eye.

Since we were kids, we've been taught to look at people who are talking to us. And we've been taught that people who do not look us in the eye are not to be trusted. Including a photo of a person talking to your reader - and putting the headline in that person's voice - is a powerful way to seize a prospect's attention.

4. Less is more.

Too many graphic devices will only serve to confuse the eye. When everything is emphasized, nothing stands out. Create a focal point - the main headline - and drive the reader's eye to it.

- Clayton Makepeace

[ Clayton Makepeace offers help in reaping maximum profits through the Internet, direct mail, and print advertising every week in his e-zine The Total Package. Learn 177 of his surprising secrets that have doubled his clients' profits in a year and quadrupled them in 36 months in his newly published e-book "Double Your Profits in 12 Months or Less!"

Are you looking for a marketing tool that is both effective and inexpensive? Then pull out your microphone and do some speaking! Why should you consider 'public speaking' as a way to obtain new customers? Because it doesn't cost anything, except your time, and it is effective.

http://adjix.com/4q58

Wednesday, April 30
with Steve Spangler, CSP

Steve SpanglerYou need products that fizz, bubble and erupt into a new revenue stream and enhanced media coverage. Steve will teach you how to create products that will have your audiences buzzing with excitement — and producers scrambling to book you. Every speaker has product ideas, but even the best ideas don’t jump off the cocktail napkin and sell themselves. Steve will show you his secrets for creating products that produce multiple income streams.
Steve’s innovative products have earned him a regular slot on the TV talk show “Ellen.” He’ll share some of the lessons he’s learned on how to parlay your creative products and information into repeat media exposure. In fact, your unusual products will garner you even more exposure. So even if you sell soft-skill programs, you can use some of Steve’s ideas to augment information products.Take home a few of these secrets...

  • How to turn simple ideas into great products without spending a fortune
  • Uncover the secrets to non-traditional product development, cost-effective packaging and viral marketing ideas that are guaranteed to improve your bottom line
  • Learn proven techniques for turning creative ideas into products that sell from start to finish in less than 30 days
  • Explore the science of product packaging on a shoestring budget
  • Learn how to create a product that teaches your audience how to do something amazing... and help you sell more product!
  • Unleash your creativity to create products that beyond the typical selection of books and DVDs
  • How to source trustworthy, cost-effective manufacturers
  • Hear a few of Steve’s best selling product ideas that will get your creative juices flowing
  • Media etiquette to encourage repeat appearances.

Steve Spangler understands something about creating products that fizz, bubble and erupt into huge sales. His now famous Mentos and Diet Coke geyser experiment became an overnight Internet sensation and landed him an entire line of mass-market products. His Denver-based catalog and online business specializes in the sales and development of educational toys and teaching tools. His print catalog contains more than 650 products and is mailed to over a half a million teachers and parents each year, and his online store draws nearly 4,000 unique visitors every day. When he’s not on the platform, you’ll find Steve in his product lab in Denver creating products for retailers such as Toys ’R’ Us, the Discovery Channel Store and Target. What drives his growing retail business? Speaking!
Register or order the CD or MP3 recording


Special Limited-Time Offer:If you want more information on uncommon ways to get bookings, we’re offering a special discount — only $10 each (while quantities last) — on the audiotapes (note: not CDs or MP3s) of two earlier programs to complement Steve’s program:

  • “Itch Your Niche to Make More Money” with Susan Friedmann, CSP
  • “How to Get a Million Dollars Worth of Free Television Coverage” with Dian Thomas

With your order of Steve’s teleseminar, CD or MP3, at checkout you will be offered these tapes and transcripts at a special discounted price of $10/each. This offer expires May 15.

Wednesday, April 30with Steve Spangler, CSP

Steve SpanglerYou need products that fizz, bubble and erupt into a new revenue stream and enhanced media coverage. Steve will teach you how to create products that will have your audiences buzzing with excitement — and producers scrambling to book you. Every speaker has product ideas, but even the best ideas don’t jump off the cocktail napkin and sell themselves. Steve will show you his secrets for creating products that produce multiple income streams.

Steve’s innovative products have earned him a regular slot on the TV talk show “Ellen.” He’ll share some of the lessons he’s learned on how to parlay your creative products and information into repeat media exposure. In fact, your unusual products will garner you even more exposure. So even if you sell soft-skill programs, you can use some of Steve’s ideas to augment information products.Take home a few of these secrets...

  • How to turn simple ideas into great products without spending a fortune
  • Uncover the secrets to non-traditional product development, cost-effective packaging and viral marketing ideas that are guaranteed to improve your bottom line
  • Learn proven techniques for turning creative ideas into products that sell from start to finish in less than 30 days
  • Explore the science of product packaging on a shoestring budget
  • Learn how to create a product that teaches your audience how to do something amazing... and help you sell more product!
  • Unleash your creativity to create products that beyond the typical selection of books and DVDs
  • How to source trustworthy, cost-effective manufacturers
  • Hear a few of Steve’s best selling product ideas that will get your creative juices flowing
  • Media etiquette to encourage repeat appearances.

Steve Spangler understands something about creating products that fizz, bubble and erupt into huge sales. His now famous Mentos and Diet Coke geyser experiment became an overnight Internet sensation and landed him an entire line of mass-market products. His Denver-based catalog and online business specializes in the sales and development of educational toys and teaching tools. His print catalog contains more than 650 products and is mailed to over a half a million teachers and parents each year, and his online store draws nearly 4,000 unique visitors every day. When he’s not on the platform, you’ll find Steve in his product lab in Denver creating products for retailers such as Toys ’R’ Us, the Discovery Channel Store and Target. What drives his growing retail business? Speaking!
Register or order the CD or MP3 recording


Special Limited-Time Offer:If you want more information on uncommon ways to get bookings, we’re offering a special discount — only $10 each (while quantities last) — on the audiotapes (note: not CDs or MP3s) of two earlier programs to complement Steve’s program:

  • “Itch Your Niche to Make More Money” with Susan Friedmann, CSP
  • “How to Get a Million Dollars Worth of Free Television Coverage” with Dian Thomas

With your order of Steve’s teleseminar, CD or MP3, at checkout you will be offered these tapes and transcripts at a special discounted price of $10/each. This offer expires May 15.