1. It will build your credibility.

If you choose a striking quotation, or one from someone the audience knows well.

If you quote someone the audience knows you call up the reputation and memory of that famous person, and that gives an additional power to the words.

2. It will support your persuasion.

Before you choose the quotation, know what you want to say and achieve with the speech.

What is the central message?

What emotions do you want to call up at the beginning of your speech?

You can use the quotation to set the scene for the speech, or even to be a summary of your message, and something you can call back to during your speech for added emphasis.

3. It will allow you to be present with your audience.

While it works best if it relates directly to your content, there may be occasions, though, where it can relate to your audience, or the venue or occasion.

This personalises your speech and allows you to connect with your audience. It should, however, allow for a minimal amount of time to link, then, to your message.

4. It will reinforce that presence, and allow connection with your audience, allowing them to buy in to your speech.

Oftentimes there is huge power in pausing after the quote to let it sink in, to let your audience nod in agreement or wonder just what you are going to achieve with it. It may be something funny, so wait for the amusement to register.

Make sure to emphasise the emotion that you want to project with the quote. Use gesture and facial expression that will heighten the response you want. Smile when the audience has registered amusement for example. Give a heightened shrug if the quotation comes in the form of a question

Obviously there will be other times when you need to go straight to the next sentence. This is especially true if it is a well known quote, or if you are going to disagree with it. … and that

5. Supports the rhythm of your speech.

If you choose quotations that contribute to the message and emotional tone of your speech and if you support that contribution with your delivery, they can be a powerful opening to your speech.

Stretch to relax. Rise on your toes and reach for the ceiling, with your head back. Tighten your muscles from legs up through abdomen, and then release. Relax the neck and shoulder muscles, letting head loll on neck in different directions.

Breathe to relax. Stand erect, but relaxed and balanced. Inhale while silently counting to five. Hold the breath for five counts, then exhale for five – all breathing is through the mouth. Your diaphragm should move, but your chest should not expand. You can gradually increase the number of counts for each breath to 10.

Relax your Jaw. Let your head loll forward. As you raise it, keep your jaw relaxed. Let it hang open, and smile to yourself at how silly it feels.

Relax your throat. Yawn …. This is how your throat needs to be to speak well – open, and relaxed. Keep relaxing the muscles throughout your body, your jaw, neck and throat until you walk to the presentation area. Then smile! and begin.

 

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Here are some frequently asked questions and answers on the subject of improving your motivational speaking techniques.

These come from someone with over 30 years' experience in commerce and industry and with extensive knowledge of motivational speaking and training.

Speaker

What is the most important aspect of successful motivational speaking?

The outcome.

If you have influenced your audience in your intended direction and persuaded them to change their behaviours or adopt new ones, you will have succeeded.

Feedback of the "very entertaining speech" variety is not, in itself, a measure of success unless it's accompanied by positive action as a result.

What's the most important personal characteristic required for success?

There isn't one but three:

  • Conviction - if you clearly don't 100% believe your message then why should you expect others to? This is closely linked to personal confidence of course.
  • Knowledge - conviction alone is useless if your audience perceives (rightly or wrongly) that you don't really know what you're talking about.
  • Pertinence - you must be speaking on a subject that is relevant to the audience. If it isn't, you won't change their behaviours even if they think it was a great and interesting speech.

You can't separate these three things.Isn't technique important?

Yes, very much so. You can learn lots about team building and motivational speaking techniques from experts in the field out there.

However, good technique alone can't compensate for a lack of the above three things.

Is motivational speaking always effective?

Yes when done properly but there has to be a degree of common sense applied.

One aspect of that is audience intelligence gathering. You need to know that your audience is at least potentially receptive to your message.

To give a crude example, you can address a forum of vegetarians all you like and using the best techniques but you're not going to motivate them, to any significant degree, to change to a meat-based diet.

To put it another way, don't expect motivational speaking techniques to overcome a "mission impossible" objective for your dialogue.

Is this technique only applicable at formal sessions?

No, motivational speaking can and should be applied in many casual and informal environments. It's most certainly not reserved for big speeches and presentations.

For example, it's an excellent technique for team managers and leaders to master. If you can't motivate your team constantly by your communications and demonstrated behaviours, then you're lacking a key skill required for leadership success.

Why have you mentioned personal behaviour examples?

Essentially, your audience (whether formal or workday colleagues) will usually spot immediately that you're saying one thing and doing another.

This has been known about since the beginning of time and is often summarised by the old saying "practice what you preach". We can all think of examples from politics where public figures have been arguing that we should all do "XYZ" when events have shown them to be doing something quite different.

So, the join between the positions you adopt with motivational speaking and your own behaviours must be totally seamless if you're to avoid being seen as a hypocrite.

The WA Institute of Martial Arts is one of the most professional and innovative martial arts centre in WA. One of our specialist areas involves helping people develop the techniques required for motivational speaking - notably including the self-confidence that requires.

Photo by Marcos Luiz Photograph on Unsplash

 

pivotal voice

Nor should you take it for granted. Your voice can have a profound impact on how successfully you influence and persuade others. Your voice effects how seriously you are taken... how respected you are... the results you get with clients, co-workers or vendors in business, with lovers or spouse and children in your personal life.

Your voice can be a powerful secret advantage you very deliberately use for influence and persuasion (just as actors and people paid thousands of dollars per minute to record commercials do)—or it can be a handicap (like it was for Markus on The Apprentice), undermining the impact of everything you say.

Here’s why.

Voice works on a subconscious level even more than on a conscious level. There is ‘voice detection technology’ used by law enforcement agencies and in corporate espionage. It works much like a lie detector—but without the person being judged knowing that it’s happening.

However, every individual has similar “technology” installed in their own subconscious. It judges truth, veracity, substance, gravitas and authenticity constantly in all the voices that try to influence you. This goes on all the time and is one of the five “feeds” from the subconscious to the conscious that directly determines whether you are accepted, believed and paid attention to.

For example, does your voice quiver when you quote your price or fee? It might not seem that people notice, but they do.

In fact, in a study done at UCLA, Dr. Albert Mehrabian found that up to 84% of your success depends on your ability to skillfully ‘play” your speaking voice.

 

Susan Berkley. Professional voice over training and voice coaching via online training courses, workshops and seminars for voice over talents and voice actors.  https://www.greatvoice.com/

“People will forget what you say, but they will never forget how you made them feel.” (Maya Angelou)

Truer words in speaking have never been said.
ls & whistles. We even saw some sleek exteriors as well. But we still settled on the Lexus.

And honestly, we bought it for the "L". The little "L" piece of metal that adorns the trunk and centre of the steering wheel.

Why? Because we buy with emotion and justify with logic.

Sure we saw more reasonably priced cars. But Lexus equals a bit more luxury, a bit more status, and a bit more class than the other cars we saw. And that's why we bought it. But we tell people, "we got a good deal", or "it drives better than the other cars" or some other reason that, although it's probably true, it's not why we bought the car.

My wife loves the car because of how it makes her FEEL. She loves sitting in the heated leather seats. She loves the push button start and the low hum of the engine. She loves cruising on the highway and feeling the smooth power of the vehicle.

Emotion is why we buy.
Emotion is also why we listen.

When you speak, you had better evoke some emotion out of your audience. Otherwise you WILL be forgotten after your speech is over. Maybe even before.

Make your audience do one of three things, and they will remember you long after you have finished speaking. Make them do all 3, and you will be far ahead of most speakers.

1) Make them LAUGH

I start with this one due to personal reasons. I love giving inspirational speeches. I literally get goosebumps when I get to the main message within my speech. I remember going to a conference and a speaker taught a breakout session on how to speak. He said that he gave motivational speeches, and that humor "wasn't his thing". I remember nodding thinking, "Yup! That's me! I'm a motivational guy, not a funny guy."  I couldn't have been more misguided. The truth is this - If eyes are the window to the soul, laughter is the gateway. Comedian Steve Harvey once said that his mentor Bill Cosby told him that when you get people to laugh, you have their undivided attention. And when you have someone's undivided attention, you have the ability to affect them and make a positive impact on their lives. Once I learned that, I made it a point to uncover and add humor EVERY time I speak, regardless of topic. If you want to impact your audience,add excitement to every speech, and have audiences asking to hear more of you, you should do the same.

Related article:  Once more with feeling

2) Make them THINK

When you speak, as Speaker Susan Lamb-Robinson says, you need to "Get under the skin, and get into the heart". Sometimes you have to make people think about the pain they will have if they don't follow the message that you are suggesting. Sometimes people won't move until the pain of standing still hurts badly enough. So don't be afraid to make your audience think. The emotion of Fear resulting from Inaction, can often be as powerful as the emotion of Happiness resulting from taking action. Make them Think, make them Feel, and they will Remember and Act.

3) Make them REFLECT

Reflection is an extension of thinking. When you find ways to make your audience not only think, but to reflect on their OWN reality or events from their past, then you've really got something! When people think about your story, you relate to them. But when they additionally REFLECT on their own stories in addition to yours, then you've moved them. They will be listening to you, while feeling the emotions related to their own lives. And that is a VERY powerful effect to have on someone. Get them to reflect, and they will be waiting for YOU to tell them what to do next.

People may forget what you say, but they will NEVER forget how you made them feel. And if you make them feel, they will also remember the most important things that you say.

This is a guest post from Kwesi Millington.

Kwesi is a public speaking, storytelling & confidence coach, teaching you to speak, share, serve and live with greater confidence. Check out his website at www.CommunicateToCreate.com and do watch his periscopes. He shares some very practical tips on speaking and story.