Your story. Your role. Your gift

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Video: Similar Story Telling

three simple, yet very powerful ways to use similar story.

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Those who tell the stories. Which storyteller will you choose?

Those who tell the stories.

It's a powerful statement this.

There's a mystical, mythical element to it, being a native American saying.

I find it interesting that Plato said much the same thing "Those who tell the stories rule society."


Tose who tell the stories rule the world

Two such disparate cultures and societies recognising the power of story.

Just about anyone who writes about story, talks about story, ends up using this quote.

And certainly at the level at which most people think about this statement ... anyone who tells the stories will make money in business, and rule the world that way.

Story is a currency recognised the world over.

It is a powerful marketing tool, the difference, sometimes, between a profit and a loss.

But looking at it a different way - looking at the leaders, the rulers, those who rule the world.

They lead, they rule because they are able to tell our stories for us.

We need a story to make sense of life.

We need a story to make sense of our culture.

We need a story to make sense of our world.

We need someone to lead us forward by telling our story, what is really happening, how things are going to be.

When there is a movement for change in our culture, a mass discontent with the way things are, in our world, it will succeed because someone is able to lead it forward by articulating for that mass of people, what is really happening and how it will progress, tells the story about it.

What story are your leaders telling?

Let us choose the leaders who tell the story of our highest aspirations, not our lowest common denominators of fear and greed, ego and power.

Let us then buy from the marketers who tell the story of our highest aspirations, not our lowest common denominators of laziness and competitiveness.

Futurist Rolf Jensen said "The highest paid person of the 21st century will be the storyteller."

Let's choose whom we pay to tell our stories, and choose well.

Story Quotes

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Are you in control of your story online?



Who are you?

If someone wants to know who you are, they type your name into Google.

Before the meeting,  you have been googled.

Before the interview, you have been googled.

Before the pitch, you have been googled.

What is Google saying about you?

What did you give Google to say about you?

It's an interesting exercise to Google oneself ... interesting and sometimes surprising!!

Right there is a little window into how people might be seeing you.

That is the story people are seeing and reading about you - your personal brand story, your business brand story.

Did Google put it there?  No.  But Google chose which parts of it to put in front of searchers as the first thing they saw.

Did other people put it there?  Yes.  Your clients comment on your business and connect with you.  Your friends comment on you and connect with you.  You listed yourself on other websites, and commented or interacted there.

So to some extent, this is happening without you.

Consider, though ...

You gave your clients something to comment on.  What was that?

You connected with them.  What impression did that give?

You gave your friends something to comment on.  What was that?

You connected with them.  What impression did that give?

You associated yourself with other websites.  What impression does that give?

Everything communicates.

My mother said to me often and often, "Put your words on the palm of your hand before you say them."

She probably said that as I grew into a teenager with attitude, and not much thought for what I said, or what the consequences might be.

Everything communicates, especially words, but actions too.

So everything we do on the internet communicates something and it's not always what we might expect.

Google, and the internet as a whole, gives us an unparalleled opportunity to communicate, to share and to build a brand, and there is nothing so challenging, nor so rewarding as to to watch that brand build and grow.


Author:  Bronwyn Ritchie.  

If you would like help telling your story on-line, please contact me.  I have a "Connecting the Dots" programme that helps my clients find the story they need to tell.  


Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact 

How Hollywood Villains Can Teach Us How To Make Our Dreams Come True

The characters in director Michael Mann's West Coast noir thriller Collateral (2004) starring Tom Cruise and Jamie Foxx, provide excellent examples how Hollywood villains can teach self-improvement and how to get the most in life.


In fact, often you can learn more from Hollywood villains than you can from the heroes.

The plot in a nutshell is about Max (Jamie Foxx), an erudite cab driver who picks up Vincent (Tom Cruise), an assassin. Vincent's plan is to murder the witnesses overnight who are to testify at the trial of a drug lord the next day. The first hit goes awry exposing Vincent as an assassin. From this point forward Max is knowingly Vincent's hostage as they continue to drive through the night to kill each of his targets.

Vincent represents all the elements of someone who is crystal clear about his objective and pursues it ruthlessly, relentlessly and efficiently without any wasted time or motion. It's all hard work but it pays off repeatedly despite occasional setbacks. As Vincent succinctly put it, it's all about "adapting to the environment" to get things done and plays whatever character is required, from the charming chameleon to the hard-nosed businessman to immediately seize the opportunity.

On the other hand, Max has dreams of starting an exclusive limousine company for VIPs and does extensive research by collecting glossy brochures of town cars. But it's a dream that's never left the drawing board in 13 years. The similarities are that both men are highly intelligent, imaginative, creative and meticulous planners to the point of perfectionism.

And that's where it ends.

The big difference between Vincent and Max is that Vincent acts out of a sense of urgency. Vincent is in a profession in which "failure is not an option," while Max, as a cab driver, can waffle blissfully through life day dreaming about his VIP limousine service year after year about starting a VIP limousine service.

This all changes during this hostage encounter when Vincent applies Max's traits and tactics when his back is against the wall using his skills as a creative sort, personality and attitude to get out of a situation alive. Max's procrastination is self-inflicted.

It's the most insidious of our inner demons are quiet and unassuming that drain us of spunk and energy. We have dreams but do little or nothing to making them a reality, always making convenient excuses of how difficult it is and blaming everyone and everything around us when obstacles get in the way or when the project regresses. Like Max our excuse is that every element in our project must be perfect, when in fact perfection doesn't exist.

We're composed of the ying-yang element. We are dreamers like Max and we've also achieved goals in a no-nonsense manner like Vincent.

Imagine if we could achieve our dreams through more action.

That's why we must create a sense of urgency in some way in our moral, ethical and legal pursuits of our dreams and not let time slip away. Use Vincent's advice to propel yourself out of the psychological quicksand and seize the day - everyday - and live life now because life is shorter than we imagine. The video link below is a powerful cinematic snippet and wake-up call of how many of us go through life like a zombie. When faced with uncomfortable powerful truths that are meant to help us, we can become quite angry - angry at ourselves - for not doing something. I highly recommend taking a close look at Max's expression as Vincent tells Max the way it is.




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Indo-Brazilian Associates LLC is a NYC-based global advisory service and think tank with connections at the highest levels. International business is increasingly complex featuring a highly mobile professional class in all corners of the globe. We provide you the tools to successfully negotiate cross-culturally in your global business endeavors. Tell us about your challenges. We'll get on the "Short List".
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Storytelling for Leaders

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Three vital elements of story for speakers