Tag Archive for: products

Your Flagship Product

Your Flagship Product from Pivotal

In a conversation with someone last week, the topic of a "flagship product" came up and I realized that I had never really talked about this before in More Clients.

What's a flagship product?

A flagship product is a product or service that you and your business becomes identified with. It's something that communicates a concept or a solution that people automatically and favorably associate with you.

What a flagship product does is give you and your business instant credibility. When people purchase your flagship product, they are more likely to buy other products and services from you.

A flagship product should have the following characteristics:

1. It provides a unique solution or approach to a problem and is seen as new and memorable.

2. It is the starting point for all of your other spinoff  products or services.

3. It is branded in a distinctive way with a name and identity that is unlike other products or services.

What are some examples of flagship products by InfoGurus? Here are a few that immediately spring to mind:

Guerrilla Marketing - This book, by Jay Conrad Levinson, written in the 80's, has spawned a whole series of Guerrilla Marketing books and seminars. It's become a household name amongst small business owners.

Make Your Site Sell - An e-book launched in 2000 by Ken Evoy that established him as one of the preeminent Internet Gurus and was the genesis of       several other e-books and online products.

The Millionaire Mind - Harv Eker's free three-day workshop on changing your mindset about money. Tens of thousands have attended and it's been a launching pad for his other programs.

     The Wizard of Ads - The brilliant compilation of eZine articles was the first of three books in the series by Roy Williams, and the foundation for his 3-day Wizard Academy in Austin, Texas.

The InfoGuru Marketing Manual - The starting point for most of the customers and clients of Action Plan Marketing. Most people who take my workshops or Marketing Action Groups get this first.

Most of these are marketing-oriented examples off the top of my head, as that's the world I'm most familiar with. But if you look at your particular field, there are usually a few InfoGurus who are well known for some kind of flagship product.

I had been in business for 15 years before I launched my manual. Others take longer, some shorter. But however long it takes, it's a worthwhile goal to aspire to. It will give you leverage you can get no other way.

Your flagship product may be a book, an e-book, a workshop or training program. But it really has to be at the heart of the work you do and must have some passion behind it.

I once worked with a woman who had spent a year writing a book but who really didn't want to work with clients in that area. In other words, her flagship sank! There was nowhere she could sail it to leverage her own business.

Coming up with a new concept takes some time and creativity, but it's certainly worth the effort. Coining the word "InfoGuru" seemed like a gamble at the time (one of those titles that came to me in the shower) but I think it's better than many books or e-books that are completely generic and therefore unmemorable.

Not only has the manual served my business well in terms of being a foundation for all my products and programs, it has earned me substantial income over the past five years. A flagship product can create real marketing momentum.

Oh, here's another one:

Men are from Mars, Women are from Venus by John Gray. This  wildly successful book on relationships was the first of many other Mars-Venus Books. In fact, every book John now writes contains that flagship identity. I'm waiting for "Marketing Secrets of Mars and Venus." I'll get that one!

What's your flagship product going to be?

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The More Clients Bottom Line: The time to start working on a flagship product or service is NOW! It will make a huge long-term impact on your business. Find a way of developing something that stands out from everything else and you're on your way.

Robert Middleton - Action Plan Marketing
Helping Independent Professionals Attract More Clients
http://www.actionplan.com

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21 No-Nonsense Book Marketing Ideas That Won’t Break the Bank

with Elaine Dumler

The investment you made in writing your book or creating your product can come back to you many, many times over through non-traditional marketing avenues. Profit from specialty and niche markets you may not have even considered for product sales. Most of these marketing techniques work for both self-published works and those produced through traditional publishers. It doesn’t matter!

You’ll get the 21 best, cheapest and quickest marketing ideas that helped Elaine sell over 80,000 self-published books. Elaine is the first to say that if she can do it, anyone can do it! She has learned everything “from scratch” and passes along what worked so you can shorten your learning curve.

You will learn:
• how to sell in case lots to the markets in which you specialize.
• how to analyze the buying patterns of your specific markets to know exactly when to promote to them.
• a technique to pre-sell to every audience member, and even sell to people who don’t want your book by creating a new need or a new market to sell to!
• how to analyze your niche to sell books/products in large quantities at a time.
• ideas that are easy to understand, simple to implement and cost-effective.

Plus: You’ll receive a complete downloadable list of the resources used for all ideas in the session, including photos of some of the marketing pieces demonstrated.

More information => http://bit.ly/gWdnr9

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Make Many Products from Every Presentation

with Debbie Bermont

“I’m frustrated.”
“How come?”
“I’m out there giving my seminar, but I’m not making the kind of money I’d like.”
“Do you have products you sell along with your seminar?”
“No.”
“Why not?”
“No time. Do you know how long it takes to write a book? Or put together a video and get it edited and produced? I don’t have that kind of time.”
“I can see why you’re frustrated. Why don’t you attend Debbie Bermont’s teleseminar?”
“What will I get out of that?”
“She’s figured out how to produce products from every presentation, with little effort, that have brought her a lot of additional income.”
“Hmmm, sounds interesting. Where can I learn more?” => http://bit.ly/brI51x

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Beyond the Speech: How to Dramatically Increase Your Clients' Results and Your Income

You know in your heart that a one-hour -- or even a one-day -- presentation rarely creates long-term change. Yet you don't know how to create a system (which could include books, tapes, DVDs, software, workbook, coaching) that will truly help people make lasting changes -- and compensate you well. Bill faced this same dilemma and knew he wanted to make a bigger difference in his audience's lives beyond a one-hour or one-day program. He'll share his decisions along the way and how you can take your content and create an ongoing system. Bill's business generates well over $3 million annually thanks to these strategies that could help you move to a higher level, too.

Warning: this program is for professionals who really care about making a difference in others' lives -- or as Bill puts it, "this is for people who give a crap that someone does something with their content!"

You will learn:

  • What kind of content lends itself to an ongoing system
  • The questions to ask yourself to determine what kind of system will work for your material
  • How to sell a systems-approach before or after a one-time presentation
  • The pros and cons of having a system to implement
  • How other staff can support the users to get results
  • How having a system expands your revenue and personal satisfaction -- and determining if is it worth the trouble

Details are here

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Want a six-figure week?

If you have a web presence, surely you've at least thought about launching a product or program if you haven’t already done so.

Have you achieved the maximum results you desire?

Ali Brown hasn't only attempted it--she's perfected it into an art form. In fact, she recently sold over 600k worth of a product in just ONE WEEK and she is now ready to show you how she did it.

The best part of it all is that Ali focuses on making the process as simple as possible.

If you want in on this simple, step by step process to make YOUR product and program launch easy and lucrative, then you'll want to sign up for her upcoming call.

On Wednesday, March 31 at 8pm Eastern time, Ali will present:
"Secrets to Enjoying Six-Figure Online Product and Program Launches." Do your business justice by participating, and learn how to access the specifics you’ll need to execute an amazing launch! Please reserve now:
http://bit.ly/4VwY1M)

Here's what you’ll take away from this 75-minute complimentary call:

*The five simple steps it takes to plan an extremely profitable online launch for your products and programs.

*How to pull off a six-figure launch with little to no team or staff.

*Ways to keep your launch simple yet successful – using tools you're likely already using or are even FREE -- NO complex webinars or videos required. It's all about maximizing what you already have!

*Secrets to using social media for your launches – Twitter and Facebook can work wonders even for those of you with small or nonexistent email lists.

*Exciting details on the debut of her BRAND NEW "Product Launch System," which will lay out for you, step-by-step, how to do your own profitable launch with ease.

Again, learn more and register for this complimentary call taking place on Wednesday, March 31 by visiting:
http://bit.ly/4VwY1M

Consider yourself cordially invited to this one-time event. It's been engineered especially for entrepreneurs who would like to generate greater response and more money when launching a product, program, or event online.

See you on the call!

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Unique Ideas Are Not Important to Win

Ideas are always a creative response to a problem without a present-day solution. People dream them up as the wonder what they might do to solve their problems, and they draw on inspirations from their environments around them to do so. What people forget is that neither their problems, nor the inspirations from which they draw solutions, are exclusively theirs. Everyone else is likely to face almost the same challenges. And they'll certainly come up with similar solutions.

This, more than any other reason, is why you often see the same idea surfacing in two or more places at once, even when the creative people proposing the solution don't know each other at all.

It seems logical to conclude, given this, that if you want to increase the success of your innovation efforts, getting more ideas will probably not have the result you're looking for.

Many people argue that what is actually needed is a systematic process which allows creative people to generate a track record of big product hits. This follows from the fact that it isn't ideas which are important to the innovation process, but the execution which follows them. Clearly, there are limited resources available in any organisation, so focussing on big ideas must be a good idea.

This, of course, is the strategy that's been followed by Apple, and other companies of its ilk. First, it released iPod, a massive hit that redefined the way that music is sold. Then it sold iPhone, which makes the name of the game in telephony about Apps, rather than features. And recently, it's released iPad, which it hopes will redefine the way customer acquire and use the products of the liberal arts.

None of these products are especially innovative, and they certainly aren't category unique. It is hard to say they are, by themselves, innovative. But they are designed beautifully, and each has built its success on the last.

This, in the end, is the real sign that a company has a successful innovation effort under way.

Would you like to create a track record of hit products? The easiest way to do it is create an innovation program with laser-sharp focus on what works. James Gardner's free online innovation book will help you start.

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Creating Add-On Options to Explode Your Income During Tough Times

with Warren Evans, CSP and Kit Grant, CSP

You’re most likely leaving money on the table in most of your engagements. By building in non-standard services, you can increase each client’s bill significantly, while adding tremendous value. Discover additional revenue sources from each engagement and expand your possibilities with tools and tips that positively impact your relationship with the client. Differentiate yourself in the marketplace by altering your perceptions of that relationship and taking action on steps that others may not be aware of.
You will learn:
• how successful speakers add value and revenue from the first conversation
• some common missteps that are costing you money
• keys to dramatically increasing repeat and referral business
• how to use your on-stage performance as a key marketing tool

Click here for all the details ...
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Special Limited-Time Offer:
If you want more information on other ways to expand your business, we’re suggesting the MP3 recordings of several earlier programs to complement this program:
• “Establish Client MasterMind Groups for Ongoing, Significant Income and Results” with Steve Miller
• “Subscription Products: Getting Customers to Pay You Again and Again (and Again)” with Ron Rosenberg
With your order of this teleseminar, CD or MP3, at checkout you will be offered these recordings.

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Create Salable Products from Your Blog Entries

with Rebecca Morgan, CSP, CMC

Rebecca MorganUsing your blog postings is the best way to produce your next book. Creating audio product from those entries is an easy way to create CDs and MP3s for sale. Why use this route? There are so many advantages that writing a book or creating an audio album the old way no longer makes much sense. In fact, you may have so much content that you are able to launch a series of books and CD albums — Rebecca has released 15 books (100–230 pages each) from her blog postings in the first four months of this year.

What are the advantages? Are there disadvantages? How do you maximize your writing to position your book/recording for strong sales when it’s produced? How can you use excerpts of your blog to drive book/CD/MP3 sales and create a boatload of raving fans in the process?

You will learn:

  • How writing a book via your blog differs from writing the old-fashioned way
  • The many advantages of writing your book (or your recording script) through your blog
  • How to leverage your blog’s exposure to promote your book and CDs/MP3s
  • What you have to do to turn your postings into book format and into recordings
  • Getting your blog’s fans to be peer reviewers, editors and to market for you

Details:

  • Date: Thursday, July 9
  • Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
  • Length: 60 minutes
  • Cost: $25

Register or pre-order the CD or MP3 recording. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Fizz 101: how to turn cocktail napkin ideas into great products

Wednesday, April 30
with Steve Spangler, CSP

Steve SpanglerYou need products that fizz, bubble and erupt into a new revenue stream and enhanced media coverage. Steve will teach you how to create products that will have your audiences buzzing with excitement — and producers scrambling to book you. Every speaker has product ideas, but even the best ideas don’t jump off the cocktail napkin and sell themselves. Steve will show you his secrets for creating products that produce multiple income streams.
Steve’s innovative products have earned him a regular slot on the TV talk show “Ellen.” He’ll share some of the lessons he’s learned on how to parlay your creative products and information into repeat media exposure. In fact, your unusual products will garner you even more exposure. So even if you sell soft-skill programs, you can use some of Steve’s ideas to augment information products.Take home a few of these secrets...

  • How to turn simple ideas into great products without spending a fortune
  • Uncover the secrets to non-traditional product development, cost-effective packaging and viral marketing ideas that are guaranteed to improve your bottom line
  • Learn proven techniques for turning creative ideas into products that sell from start to finish in less than 30 days
  • Explore the science of product packaging on a shoestring budget
  • Learn how to create a product that teaches your audience how to do something amazing... and help you sell more product!
  • Unleash your creativity to create products that beyond the typical selection of books and DVDs
  • How to source trustworthy, cost-effective manufacturers
  • Hear a few of Steve’s best selling product ideas that will get your creative juices flowing
  • Media etiquette to encourage repeat appearances.

Steve Spangler understands something about creating products that fizz, bubble and erupt into huge sales. His now famous Mentos and Diet Coke geyser experiment became an overnight Internet sensation and landed him an entire line of mass-market products. His Denver-based catalog and online business specializes in the sales and development of educational toys and teaching tools. His print catalog contains more than 650 products and is mailed to over a half a million teachers and parents each year, and his online store draws nearly 4,000 unique visitors every day. When he’s not on the platform, you’ll find Steve in his product lab in Denver creating products for retailers such as Toys ’R’ Us, the Discovery Channel Store and Target. What drives his growing retail business? Speaking!
Register or order the CD or MP3 recording

Special Limited-Time Offer:If you want more information on uncommon ways to get bookings, we’re offering a special discount — only $10 each (while quantities last) — on the audiotapes (note: not CDs or MP3s) of two earlier programs to complement Steve’s program:

  • “Itch Your Niche to Make More Money” with Susan Friedmann, CSP
  • “How to Get a Million Dollars Worth of Free Television Coverage” with Dian Thomas

With your order of Steve’s teleseminar, CD or MP3, at checkout you will be offered these tapes and transcripts at a special discounted price of $10/each. This offer expires May 15.