FREE RESOURCES
in an ezine
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PUBLIC RELATIONS
AND CUSTOMER
SERVICE
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Public Relations
The Savvy Networker
Online
networking is all the rage, as Internet tools make it easy for us to reach out
to almost anyone who has a presence online. Lofty executives, potential clients,
and future employers are within easy reach to anyone with a browser and an email
account. But it won't do to rush off and start blasting off email messages to
strangers -- that's a recipe for being ignored or added to an email blacklist.
Take the time to
think through your online networking approach, and your results will improve
dramatically. Here are five tips to get you going. |
Action Plan Marketing.
If you're a small business owner or a self-employed professional,
this site contains a huge number of resources to help you be a
better marketer. There are articles, a free ezine and many marketing
tools.
You can check
it out here.
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Be
Careful - Defensiveness Could Kill Your Business Customer complaints are both dreaded and
inevitable in business. Mistakes are going to happen and some
employees are going to slack off on the job. It just happens
that way, even when the business owner is making a supreme
effort.
So what should you do when a customer
reports poor service from one of your employees - or even from
you?
Your Telephone Speaking Voice
They say you can't judge a book by
its cover but how many of us make judgments about people just
based on their telephone speaking voice? People form opinions
and make judgments about us in the first 60 seconds they see us.
People also make judgments about us based on the way we sound on
the telephone.
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Customer Service - Listen up
Have you ever been sitting
down for dinner and the phone rings with a
telemarketer on the other end? You might hear:
"I'm not selling anything; I just want to ask
you a few questions. We are a research firm . .
. ."
Companies spend millions of dollars each year
gathering data from potential customers, yet
they fail to listen when an existing customer
has something to say. Successful orga
nizations
have developed a process of listening to their
customers and then doing something with what
they hear.
There are several ways to listen to your
customer.
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Introducing…
The
“15-Second
Marketing”
System:
The
Fastest
Way
to
Attract
New
Clients
GUARANTE ED
or
YOUR
MONEY
BACK
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Attitude...
The key ingredient for success
Everything
begins and ends with your attitude. It is the foundation for our
success. In fact, in many companies a good attitude is not only
nice, but also essential. It keeps people from getting hired and
in other cases it is a reason for dismissal. For example, if you
apply for a job at one major hotel chain and you do not smile at
least five times in a five -minute interview then your chances
for getting hired are almost non-existent. In another instance,
one major hardware store has managers who observe employees and
if they see anyone with a bad attitude they relieve them of
their duties immediately. All this "attitude" stuff may seem
fluffy to some, but to attract and keep clients we must project
an upbeat, caring and concerned attitude. A recent survey stated
it best when they asked clients why they don't go back to a
business. The overwhelming response was "an attitude of
indifference by the owner, manager or employee."
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